Phoenix Theatre Essay Example For Students

Phoenix Theatre Essay On 22nd May 2003, we all went to see Blood Brothers for the first time. Blood Brothers was written by Willy Russell and directed by Bob Tomson and Bill Kenwright, which was performed at the Phoenix Theatre.  The play was not a musical; alternatively it was a play with music. There isnt a lot of difference between a play with music and a musical, the only difference is that Willy Russell thought that a musical is continually based on love in which the songs are romantic and a play with music creates songs with deeper emotions; The lyrics are about the characters lives. The play was about two twin brothers who were separated at birth and then met up for the first time when they were 7 years old, but they didnt realise they were related. I thought that the play was made up of 8 themes  Class working class and higher class  o Motherly love  Life in Liverpool  Comedy and tragedy  Twins who are separated at birth  Love story  Superstition  From Childhood to Adulthood For instance, a big part was played by the theme of working class/higher class. I saw this as the two brothers was separated in to these categories; the Working class category was portrayed though Mickey and the higher class by Eddie. This caused them not to understand each other whilst putting their points across about the future of their lives. This was implied, when Mickey tells Eddie that he is going to finish school and get a job in the Chippy, whilst Eddie was going to finish school and go to university. They both had there own view. Their class was given to them though fate, and because of fate they were either working class or higher class. A minor difference could result in to a whole different life; the audience realised and were shocked by this when Mickey says, I could have been him. It made me imagine what if Mrs. Johnstone picked up Mickey instead of Eddie; their lives would have been totally the opposite. The whole play is based on motherly love. Mrs Johnstone is the mother of Eddie and Mickey among lots more children as well. She had to give up Eddie. The only reason Mrs Johnstone gave up Eddie was because she could not afford to feed another mouth. The council would have taken some of Mrs Johnstones children and put them in care, so to prevent that from happening she had to give one of her sons away, Eddie. However, she never forgot her son. Alternatively Mrs Lyons looked after Eddie as if it was her own flesh and blood and never told him that he was adopted and never made him feel that way either. One was kept, and one given a way. this is what is said. There was a good reason why Mrs. Johnstone did that, she received no joy in that, she got no pleasure out of it giving her son away either as an alternative she was given grief. The play made it clear to me that when Mrs. Johnstone gave Eddie the locket with her and Mickey photo in it, she hoped and wanted Eddie to remember them and wouldnt ever forget them. This scene was quite an emotional scene as Mrs. Johnstone was saying goodbye to her son for the second time. It was hard letting go the first time but it illustrate to the audience it was harder the second time because her son knew that this Lady was his friends mum, not knowing that she was his mum too. The play was directed using many techniques to demonstrating the directors points. One of the best techniques he used in the play was the mini nightmare sequence and the narrator sang the song the devils got your number standing behind either Mrs. Lyons or Mrs. Johnstone. That created a tensed atmosphere and made the character feels regretful. It also conveyed to me, as a member of the audience that the narrator was the conscience of both of the mothers. However I felt that narrator was more of a devil figure in the play. Because he manly said negative thing and constantly created a pessimistic vibe. .u6ed0122e926532f0362549dec81da5c3 , .u6ed0122e926532f0362549dec81da5c3 .postImageUrl , .u6ed0122e926532f0362549dec81da5c3 .centered-text-area { min-height: 80px; position: relative; } .u6ed0122e926532f0362549dec81da5c3 , .u6ed0122e926532f0362549dec81da5c3:hover , .u6ed0122e926532f0362549dec81da5c3:visited , .u6ed0122e926532f0362549dec81da5c3:active { border:0!important; } .u6ed0122e926532f0362549dec81da5c3 .clearfix:after { content: ""; display: table; clear: both; } .u6ed0122e926532f0362549dec81da5c3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6ed0122e926532f0362549dec81da5c3:active , .u6ed0122e926532f0362549dec81da5c3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6ed0122e926532f0362549dec81da5c3 .centered-text-area { width: 100%; position: relative ; } .u6ed0122e926532f0362549dec81da5c3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6ed0122e926532f0362549dec81da5c3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6ed0122e926532f0362549dec81da5c3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6ed0122e926532f0362549dec81da5c3:hover .ctaButton { background-color: #34495E!important; } .u6ed0122e926532f0362549dec81da5c3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6ed0122e926532f0362549dec81da5c3 .u6ed0122e926532f0362549dec81da5c3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6ed0122e926532f0362549dec81da5c3:after { content: ""; display: block; clear: both; } READ: Welcome to Alabama EssayFor example I saw both of these characteristics of the narrator come though in a part of a scene. This occurred when Mrs. Lyons refused Eddie to meet Mickey ever again. She looks at the narrator (conscience and devil) and pulled her eyes away, which denoted to me that see was either running away from her conscience or sees the devil within her and ignores the fact that she knows that she is doing something heartless.

The Horrors of Animal Testing free essay sample

This paper describes the horrible effects of experimenting on animals. This paper gives scientific and moral reasons why animal testing is wrong and unjustifiable. It details the effects on animals after experiments that are conducted in torture-like situations and how these tests are often unnecessary and/or avoidable. It shows how the law does not protect animals against being used for experiments, and that through the use of advances in technology animal testing has become obsolete. This paper uses statistics and scientific research to support its position. From the paper: More than 25 million animals suffer and die each year in American laboratories alone. (ADL) This continues despite the fact that humans have long known that most animals have an ability to feel pain as advanced, if not more advanced, than their own. Human pain is easily recognizable and universally accepted as fact. Most vertebrate animals exhibit pain in a nearly identical fashion. We will write a custom essay sample on The Horrors of Animal Testing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They writhe about, contort the muscles of their bodies and face, make sounds of distress and even calls for help. They will try to avoid the source of that pain, demonstrate fear when threatened with its re occurrence, and can even be conditioned to watch for warning signs.

Explanation on how Singapore can brand itself as a medical tourism hub

Singapore Island is currently positioning itself as a hub for medical tourism. The country’s health care sector attracts approximately over two hundred thousand patients from other countries on an annual basis.Advertising We will write a custom report sample on Explanation on how Singapore can brand itself as a medical tourism hub specifically for you for only $16.05 $11/page Learn More The country is strategizing on how to serve one million patients by the near future since this would form crucial source of revenue to the government. The country is known to provide world class treatment based on modern-technology and best medical expertise. One of the largest private healthcare facilities in Asia is found in Singapore with highly competent physicians and nurses. These hospitals generally deal with the treatment of wide scope of ailments and patient care. Singapore’s hospitals also offer special clinics for international clients. The courte sy of their hospitals extends to receiving patients and their families from the airports and at the same time providing help on necessary arrangements. This makes Singapore’s health care industry outstand amidst the 140,000 hospitals serving within Asian region. The Asian population is expected to grow at a higher rate by 2050, providing a potential base for healthcare business (Chantarapitak, 2006). Singapore needs to beef up its medical tourism promotion through Medicine website. Such website would provide important links required to access Singapore’s major hospital chains, clinics, specific physicians as well as international patient centres.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The estimated regular tourist spending stands at $ 144 per day while that of medical tourists stand at $ 362. Coordinated national strategy within Singapore could be utilized to boost medi cal sector (Chantarapitak, 2006). National Cancer Centre Singapore (NCCS) and its Services mix The National Cancer Centre Singapore (NCCS) is a health facility found in Singapore specializing in the provision of cancer treatment services. The facility became a national cancer centre in the year 1999 and has evolved through the years to become an established regional centre used for research and cancer treatment. It became the first established one-stop multi-disciplinary centre where physicians are granted the opportunity to sub-specialize to deeply understand various types of cancer. In addition the NCCS became the first centre to introduce various innovative services for patients such as establishment of fluorescence diagnosis in 2004 and drug-induced light therapy. In addition the facility introduced use of Images-Guided Radiotherapy capable of enhancing radiation based treatment. NCCS is known as a regional and national centre of excellence. The centre also offers services on ca ncer prevention and deals with Thoracic, Pancreatic, Head, Hepatobiliary and Neck cancers.Advertising We will write a custom report sample on Explanation on how Singapore can brand itself as a medical tourism hub specifically for you for only $16.05 $11/page Learn More These cases are attended by highly qualified oncologists having international recognition. This makes it possible for the centre to offer internationally recognized services with the support of nursing and allied health professionals. The oncologists present at the centre provide comprehensive, multi-disciplinary cancer care services which include surgical, radiation and medical oncologists. The oncologists also conduct clinical and basic research aimed at prevention and treatment of cancer. The nature of training of the physicians is also an important aspect used to market the hospitals. Professionalism of the physicians within the hospital acts as an added advantage and a tool for promo ting quality services. The websites of Singapore should feature physicians and their training backgrounds including academic credentials. This guarantees consumers’ confidence since physicians providing their care are trained in the best world institutions. It is important for hospitals providing international care to encourage their physicians to obtain United States board certification which is used to signal international standard of training. Such certification helps medical facilities present an elite image within the international medical care sector. Most of the private hospitals focus on attracting customers from around the world. This provides opportunities for medical brokerages and at the same time outsourcing of health services for the purposes of cutting down costs (McNeill, 2009). The establishment of global market for health care services would benefit patients and the nature of health care delivery. However, both the advantages and disadvantages of medical tou rism require consideration for the reality in experience and organization of health systems.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More NCCS Brand elements The company’s brand image determines its current position, future development and progress within the market. The brand elements of the company include an encouraging statement offering sense of hope to patients and the presence of oncologist with the ability to listen and provide treatment patients from diversified backgrounds. The brand elements might not be likeable but provides the necessary information on NCCS activities and capabilities making it easier to memorize hence suitable for international market. Such positioning within the global market provided by attractive brand elements has contributed towards NCCS recognition as one of the sole leaders in health care sector. The facility utilizes the use of modern and upgraded technology hence providing patients with services associated with their preferred system. NCCS use elite professionalism as one of the aspects of pulling international patients, eventually; this has made them win considerable cus tomer base hence an outstanding brand name. The use of highly qualified oncologists and provision of one-stop integrated and holistic patient-focused services has helped the company gain popularity by serving 70% of all cancer cases within the public sector (Chantarapitak, 2006). At the same time the facility offers excellent work environment to its employees and this contributes to the company’s good image. However, for NCCS to strengthen its coverage there is need for reinforced relationship with consumers and other potential partners like prestigious colleges within the global marketplace. From technological view-point NCC works with facilities which ensures comprehensive digital document handling services, from storage to retrieval, and this is to the benefit of international customers. Such approaches helps the company to consolidate its relationship with potential customers and at the same time the provision of services prove cost-effective since it makes it easier to d eal with loyal customers. Such applications are usually considered of profound advantage within the competitive market environment especially in the effect that majority of the players apply modern technology (Kotler and Keller, 2007). The company’s involvement in training seminars within various countries all over the world and offering assistance in the building of institutions contributes towards its established image. They offer learning services focused on educating consumers on quality health care for the purposes of preventing future occurrences of cancer. The company’s image could as well be promoted through active involvement in environmental issues where they utilize their own resources to meet environmental objectives. Their concerns for the general health of the community enables them earn great favour with consumers (Kotler and Keller, 2007). Three pricing methods Used by NCCS Singapore owns the biggest share of the international patient market in Asia ahe ad of other regional competitors like Bangkok. The basic money unit in Thailand, baht, was devalued making it difficult for Singapore’s hospitals to compete for clients since the prices of other regions were lower (Chantarapitak, 2006). This made the government officials and hospital management to forgo discount offered on surgery market. At the same time the government invested in research and development making the country boom as a service economy. The investment was geared towards transforming the city-state into centre for biomedical activities. Despite the prices, Singapore’s hospitals were marketed as leading destinations for quality treatment hence attracting international interest (SCRI, 2001). International Pricing Participants within the international market usually charge different prices on the same good depending on the region of operation. The decision is based on various factors prevailing within the country of operation such as economic conditions. At the same time different marketing objectives may determine the pricing strategy adopted for various countries. Setting of international prices is also determined by consumer perceptions on the services provided and costs. In some occasions, services that appear relatively inexpensive at home carry higher price tags within other countries owing to differences in market conditions (Larson and Lusch, 1992). The nature of population of Singapore makes it possible for the government to draw international patients as well as medical specialists (Chantarapitak, 2006). There’s need to prevent the brain drain within health care sector and maximize on institutional efficiencies. Such move would also help in promoting economies of scale. With the increased influx of international patients to Singapore, there would be notable increase in hospital revenue and increased number of specialists owing to majority of health care providers’ interest in Singapore. Most of the medical equip ment would be affordable to hospitals leading to increased contribution of health care to Singapore’s economy (Grimwade, 2000). Geographical pricing This represents the act of pricing goods and services based on geographical zones. Prices can at times be charged based on the distance covered for the good or service to reach the intended consumer. Zone pricing is when the company sets its prices based on zones (Magretta, 2002). Customers from a given zone are entitled to single total price; hence the distance plays an important role in pricing of commodities. Base-point pricing is the process where a seller identifies specific city as point of reference when calculating total costs and prices of goods and services. Psychology pricing At some point international consumers basically use prices to judge on the product quality. In this kind of pricing, sellers base their mathematics on psychology of prices rather than the economics. Higher quality goods and services are perceived to be higher priced than the actual cost. Consumers normally resort to price level for the purposes of judging the quality in cases where they are unable to judge quality based on information and skill (Rosenbloom, 2007). The reference price is reached after comparison between current, present and past prices. Consumers’ reference pricing can then be used by sellers as a means of setting price of goods and services. One of the major determinants of consumer response towards goods and services within the market is the level of price attached to it. Prices also determine the degree of loyalty to a particular brand. Higher prices always have the tendency of turning away potential clients. It is necessary for International companies to adopt new technologies capable of assisting them in improving their marketing abilities. This ultimately helps in building strong reputation within the market of operation. Evaluation of prices through customer perspective is a very crucial aspect and helps in contributing towards the Company’s performance internationally. It is important for the company to adopt the use of Business Score Card system since this assists the company make clear focus on customer centric measures which include; lead times, on-time delivery services, customer index and consumer satisfaction levels. Such strategies help in creating some level of uniformity in the way services are offered across various regions (Jaworski and Kohli, 1991). Partnerships The two possible partners recommended for NCCS are Joint Commission International (JCI) and Manchester Cancer Centre (MCC). Since NCCS desires to compete favourably within the global market, there is need for creating a partnership with competent organizations capable of assessing the required international standards within the hospital. Such international accreditation services are offered by an American company, which assists in assessing the global standards. Hence, NCCS needs to partner with Joint Commission International (JCI) which serves as one of the known organization providing international accreditation of hospitals services. The body has regional offices in Dubai and Singapore and hence provides an opportunity to market NCCS since it plays crucial role in hospital marketing campaigns. JCI labels provide necessary signals that an accredited hospital offers quality and safe international services hence recommended for patients (Chantarapitak, 2006). NCCS needs to promote cancer advocacy and research within other regions including Asia. To ensure this is accomplished, NCCS should partner with other national cancer centres in Asia. At the same time, the facility requires more improvement within its research portfolio. Such provisions require quality training programs which can only be achieved through collaboration with such institutions as Manchester Cancer Centre. Partnership with Manchester Cancer Centre (MCC) would help in enriching NCCS research capabilities s ince it believes in learning and sharing of information. The nature of trainings and credentials provided by MCC, help in shaping up the services provided by NCCS, within the global market. This provides a good platform for NCCS in targeting international patients since they will advertise their physicians and nurses as those from elite learning institutions. The issue on co-branding plays major role in enriching international health services marketing campaigns since they send signals on quality of care at affordable prices (SCRI, 2001). Trainings received at elite institutions and partnerships with these institutions are used as tools to sell health services since the symbols used for advanced biomedical technologies provide an indication that the hospitals offer high-quality health care services. For instance, Apollo Hospitals are known for their advanced diagnostic imaging suites (Paswan, 2003). Such institutions permit health care providers to undertake services at affordable r ates which would otherwise be charged highly within United States. These facilities would help in protecting the image of hospitals in Singapore. Marketing communication tools utilized The communication objective suitable for promoting the company amongst South Koreans is building awareness and providing information. Hierarchy-of-effects model is often explained by use of pyramid comprising of various objectives. International patients can be drawn to private hospitals within Singapore by use of various marketing tools. This can be done through various channels such as hospital websites, television commercials, newspaper advertisements, medical brokerages, press releases and word-of-mouth marketing. The use of the internet provides easy access to medical and hospital information to international clients. Many prospective international clients are always concerned about the quality and safety of health services within Singapore (Chantarapitak, 2006). The nature of quality of medical services has been identified as a major impediment to health services available at international facilities. These calls for change of marketing strategies within the international market, such strategies should strongly signal quality, competence and high standards on international care. Since the Company is new in South Korea, there is need to first of all establish its identity within the market. NCCS would use their brand name, the services they offer and present achievements. This should be communicated through internet and social cites to capture the attention of consumers since majority of population in S. Korea use internet. Detailed information on the nature of facilities, wide range of services offered with its rich base of oncologists could be communicated through the media. Such services should incorporate detailed information on the sub-specialist teams and their elaborate areas of coverage such as women’s cancers (Breast, Ovarian, Cervical and Endometrium). Info rmation should be based on the recent accomplishments of NCCS towards complicated matters, the recent being in 2006 where they established an expansive molecular roadmap of stomach cancer. Also the establishment of a first-in-man mini allogeneic stem cell transplant capable of handling advanced nasopharyngeal cancer. Such kind of communication is capable of marketing the quality of NCCS services to patients (Rangaswamy and Van Bruggen, 2005). The use of newspapers and magazines as communication tools could be utilized in the process of providing detailed information on NCCS and also making comparison between the kind of services offered at NCCS and other hospitals within the region. The conviction might not automatically lead to purchase of the company’s services, hence the need to offer the services at affordable prices and at the same time promotional activities where consumers are allowed to access the facilities free of charge. The best tool that can be utilized in this c ase is advertising since it is capable of creating a series of fulfilled mental effects within the consumers (Sinickas, 2007; Doole and Lowe, 2008). The use of public relations could also be utilized since it helps in building good relationship between NCCS and Korean patients. This would make NCCS brand, more attractive hence promoting the company’s image within the new market. Public relations would adequately expose the facilities strength and efficiency through available media. Using the media would help in familiarizing the market about distinct services provided at NCCS. Efficiency can be realized through public relations since it has the capability of creating stronger impact amongst the public at a lesser cost. Conducting immunotherapy trials in Korea where patients are assisted in fighting cancer through reprogramming their immune system. Such activity would provide good platform for relations since people’s attention would be attracted and eventually interest ed in obtaining more information about NCCS services. Focus on effective use of public relations should be utilized since they have access to media channels including websites. This should be utilized in the process of providing necessary information to consumers. Utilization of company’s local sites in marketing has quick identification and location of the various services offered by hospitals, free listing services and intensive sales promotion contributes towards capturing good percentage of market share. Summary on the significant components of service brand equity in healthcare sector The study examines the three significant components of service brand equity and the relationship existing amongst its components. The methodology approach of the study involved a survey which was done amongst two hundred and six respondents from the city. The analysis of the data was then done by the use of statistical analysis. Brand loyalty and the nature of service given are all importan t aspects of marketing health care sector. At the same time brand image poses indirect effects on service brand equity. Data used in the study was collected from city residents who were knowledgeable about health care sector and had at least four year experience with hospitals. This was seen as the only research limitation available. However, the overall research provided the required information which can be used to enhance and sustain competition through service brand equity. Table 1: Information on Journal Article Conclusion Singapore’s approach to medical tourism incorporates strategies capable of impacting the four functions of management. This involves internal planning which incorporates quality of services and human resource management which ultimately narrows down to good financial management and creation of favourable working environment to all employees. Focusing on external plans would ensure formidable partnerships with other potential companies, legislative inf luences and technological innovations. However, in case of partnerships and collaborations, the hospitals need to account for demographical changes by offering equal opportunities to all its employees. In such circumstances, service delivery mechanisms and information set-ups require much attention to ensure maintenance of quality standards. References Chantarapitak, P. (2006). The transformation into one of the leading destinations for Health care. Singapore Med. Assoc. News, (38), 25–27. Doole, I. Lowe, R., (2008). International Marketing Strategy.  Web. Grimwade, N. (2000). International trade: New patterns of trade, production   Investment. (2nd Ed.). New York: Rout ledge. Jaworski, B. Kohli, A. K. (1991). Market orientation: Antecedents and consequences,  Journal of Marketing, 57, (3), 53-70. Kotler, P. Keller, K. (2007). Marketing Management. Upper Saddle River, New Jersey: Pearson Kotler, P., Keller, K. L., Brady, M., Goodman. M., Hansen, T. (2009). Marketingà ‚  Management. 1st European edition Harlow: Prentice Hall Larson, P. D. Lusch, R. F. (1992). Functional integration in marketing channels: A Determinant of product quality and total cost, Journal of Marketing Channels, 2(1)1-28 Magretta, J., (2002). Why business models matter. Harvard Business Review, (80), 86-92 McNeill, R. G. (2009). The Go-To-Market Frontier: Global Account Management (GAM). Journal of Global Business and Technology (1), 12-29 Paswan, A. K. (2003). Channel support activities and perceived goal orientation: An Exploration in the Indian market, Asia Pacific Journal of Marketing and Logistics, 15(4), 19-41 SCRI, (2001). National Cancer Centre Singapore. Retrieved from https://www.scri.edu.sg/ Sinickas, A. (2007). Measuring the impact of New Media Tools, Strategic  Communication Management, 11(3), 11 Rangaswamy, A. Van Bruggen, G. (2005). Opportunities and challenges in Multichannel marketing: An introduction to the special issue, Journal of Interactive Marketing , 19(2) 5-11 Rosenbloom, B. (2007). Multi-channel strategy in business-to-business markets: Prospects and problems, Industrial Marketing Management, 36 This report on Explanation on how Singapore can brand itself as a medical tourism hub was written and submitted by user Brendon Love to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Clockwork orange movie evaluation Essays

Clockwork orange movie evaluation Essays Clockwork orange movie evaluation Paper Clockwork orange movie evaluation Paper A Clockwork Orange is a psychological thriller that examines and analyzes the effects of a corrupt individual and societys attempts to reintegrate him. The director Stanley Kubrick depicts a deeply chilling and disturbing story of a young man by the name of Alex and is considered a menace to society who is eventually punished for his wrong doings and given the chance of a lifetime to reinvent himself. The new an innovative way to reintegrate disturbed individuals into society is through a type of conditioning that causes a nauseating reaction to violent acts for the patient. It is difficult to determine the time period of the film since Kubrick uses scenery that makes it appear as though it could take place today, tomorrow, yesterday, or even fifty years in the future making it applicable to all times. In addition, Kubrick is very cautious to use problems in society that have been evident and irksome since the beginning of man such as rape, muggings, murder, etc. With this stunning combination of societys everyday problems, A Clockwork Orange is the type of movie that appeals to all time periods and will always be applicable to the troubles that are present in todays society. The psychological aspect of the movie is the way in which society wishes that it could deal with them through a simple program that allows the individual to be reborn in a sense and make it physically impossible for them to return to their old devious ways. The conditioned versus an unconditioned response technique is a major factor in Alexs transformation toward becoming an acceptable human being in society. During the first half of the movie before Alex undergoes treatment, he is shown with his fellow droogs or his small four member gang that creates havoc throughout England with their acts of ultra-violence where they commit heinous acts of violence and on random victims. Alex and his droogs are shown in the first scene of the movie at their favorite local hang out joint called the Korova Milkbar where they indulge themselves in drugged milk beverages. The movie never directly states what is in the milk, yet after drinking it, the droogs all seem very excited and almost imagining their environment. This leads one to believe that there was some type of an amphetamine or hallucinogen because the amphetamine would cause an increase in energy and alertness while the hallucinogens caused a sensory distortion (Kalat 94). The amphetamine is considered a stimulant which causes an increase in the activities levels and pleasure which explains the groogs eagerness to go out and expend seemingly endless amounts of energy without so much as breaking a sweat (Kalat 95). This particular milkbar is very unusual in that, the entire room is filled with sexual images of women in compromising positions that are dispersed throughout the room and available to give the laced milk from their nipples. Alex and his groogs hit the streets to begin their night of ultra-violence and it begins with the senseless beating of a drunken homeless man under a bridge. From there, the group heads out even more anxious than before and go to a home of a crippled man and his wife. Upon tricking the wife to allow them in saying they had an awful car accident, and upon entering the four boys begin to rape the woman in front of her husband while he was senselessly beaten. The only major difference between the two encounters is that the boys were a wiser and wore masks during their attack. The psychological aspect during this part of the movie is more to realize the mental capacity of the attackers. The groogs and especially Alex are not phased by the ruthless violence and desperate cries for help from their victims. Most psychologists would conclude from these observations that Alexs problems are not that he enjoys violence, but rather he had a troubled childhood along with his uninvolved parents that shaped him into the monster that he had become. It has been agreed that the majority of social development in humans is established in the earlier stages of childhood and adolescence. One aspect of the movie that infers that Alex has a unique and troubled home life is almost any scene that involves his parents. Alexs parents are very distant and unconcerned with his activities and lack of attendance at school. They are the typical example of uninvolved parents who are very uninterested in their childs activities, do not spend time with them, and may spend very little time with them (Kalat 194). This type of parenting can lead to children who are generally impulsive and undisciplined. Agreeing with this observation is that Alex may have been raised in a broken home and that his mother in the movie is not in fact his biological mother. It is believed that children in broken homes may have more difficulties in the real world have a greater difficulty with their academics, social, and emotions (Kalat 194). This could lead Alex to grow up according to the belief that his attachment was never fully developed to one parent and that he developed later in life the inability to have close relations with others. This includes his friends or groogs who he seems to simply bully around and never confide any secrets or let on that he has confidence in them. Furthermore, Alex has a constant problem with a sexual addiction where he has one night stands and orgies with random girls, yet fails to develop a substantial relationship. This lack of closeness also may have contributed to Alexs inability to identify exactly where he fit in with society and his small identity crisis that he experiences. He seems to be having trouble with his concern with decisions about the future and the quest for self-understanding because he is rather nonchalant about looking toward the future and simply lives off the constant high of his ultra-violence (Kalat 186). Alex is eventually caught for his mischievous acts and given the opportunity to undergo an experimental program to supposedly cure all his illness. The government at this time is offering a new and innovative way to cure disturbed individuals through an extreme version of conditioning. Pavlov first discovered that certain stimulants triggered natural responses in both humans and animals which he called the unconditioned response since it needed no training or reinforcement to encourage it (Kalat 207). By placing another stimulant in addition to the natural response, the animal then reacted to both the stimulant and the natural response in the same way. Alexs government used his unconditioned response of enjoying violence and attempted to correct it by injecting him with a nauseating inducing drug before being shown violent acts. In turn while watching the violent acts Alex began to learn the conditioned response that while he watched violent nature he would feel a wave of immense sickness overwhelm him. While the effects of the drug were the most prevalent Alex was shown films of graphic nature that included rape, murders, and all of the old activities of Alexs past that he used to take pleasure in. All the while, Alex listened to the music of Ludwig von Beethoven during the films in the background. Strangely enough to Alex, he begins to feel an overwhelming feeling that he simply wants to die a calm and painless death despite the fact that Beethoven had once been his favorite composer and that violence once gave him a euphoric feeling. The combination of music the nauseating feeling became the conditioned stimulus which means that they were the new stimulus that induced the conditioned response for Alex to not partake in violence. After many sessions involving this nauseating feeling associated with the violent images, Alex was released back into society and claimed to be completely cured. A simple cure was impossibility due to the fact that those who Alex had hurt in his life such as the homeless man, his groogs, and the crippled old man still had the feelings of resentment toward him. The old man began to beat on Alex with the help of the other homeless people and Alex could do nothing to defend himself but instead sat there being beaten and regaining that nauseating feeling while wanting to die due to his conditioned response. Eventually, Alex coincidentally returns to the home where he had previously raped the woman and her crippled husband recognizes Alex; he locks Alex in a room with the music of Beethoven that was played during the violent images. This unconditioned response causes Alex to go insane without having seen any violence at all. This response is a result of classical conditioning is the result that what had once prepared Alex to watch violent images now cause Alex the same feelings whether or not he is viewing the images. While in the room Alex goes to the extreme and attempts to commit suicide. This does not work and Alex is treated at the local hospital while those in charge of his classical conditioning responses were reprimanded for an inhumane process and treatment. The movie does not directly state, but it leads one to believe that Alex had some type of brain surgery to reverse his classical conditioning effects. It does not appear as though any type of extinction or a removal of the classical conditioning through any other experiments other than surgery (Kalat 210). Soon Alex is back to his old ways of demoralizing women and undisturbed by his thoughts of ultra-violence. It is evident that through this film the idea of classical conditioning being used to reprimand a human or try and change characteristics are futile. While the classical conditioning worked, it may be said that it worked too well and that Alex was unable to be reintroduced into a society where there is a constant negative reinforcement for what he sees. Even if Alex is not actively participating in the violent acts he still is negatively reinforced causing him suicidal thoughts and actions. The problem with Alexs treatment was that the only positive reinforcement, or an encouragement to achieve a conditioned response, was that he no longer craved violence or sex, although it was seemingly easy to reverse the effects of his study. Overall, Alex is a perfect case of the negative effects of classical conditioning and brings up the question if perhaps there is no simple answer to cure any disturbed individuals within a society.

Cross cultural pragmatics Research Proposal Example | Topics and Well Written Essays - 750 words

Cross cultural pragmatics - Research Proposal Example According to the face-saving view, â€Å"face† is considered to be an equivalent of person’s self-image as, through interaction; it can be damaged, maintained or enhanced. On the other hand, the conversational maxim view provides a Corporative Principle (CP) through which individuals must follow the maxim of quantity, quality, relevance, and perspicuous. However, the view has been challenged for ignoring the non-cooperative behavior and setting moral maxims for proper language behavior. The major aim of the research study is to determine developmental progress in request strategies across cultures. The research study aims at addressing three research questions so as to arrive at a justifiable reason and recommendation. Therefore, the research question listed below will help in the determination of the research problem. As aforementioned, the research study will embark on questionnaire format as a Discourse Completion Task (DCT) in the research design methodology. The study examines the difference in Saudis in Saudi Arabia and Saudis who have spent at least five months in Australia against native English speakers. A total of 96 respondents from three different social status level , higher, equal, and lower took part in the survey: 30 Saudis (13 females and 17 males), 35 Saudis who have spent at least five months in Australia (18 females and 17 males), and 31 native English speakers (15 females and 16 males). Previous studies have shown a significant effect on request production based on speaker’s or hearer’s social distance, level of imposition, power, age, and sex. Therefore, it is important to keep the hearer unnamed to avoid such imposition. All the participants were of university level with an age bracket 18 to 35. As part of the survey, Saudis respondents were expected to complete questions with 20 different situations, regarding their degree of contact

Feasibility study for Creating my own business where I buy and sell Research Paper

Feasibility study for Creating my own business where I buy and sell homes, I will hire employees and need the funding - Research Paper Example Currently the concept of entrepreneurship is widely accepted and is judged as a vital part of the contemporary world and a well established erudite discipline (Thompson 35-50). Moreover, government of a number of countries also judge entrepreneurship as a mantra for success and development of the economy. The present study aims to evaluate feasibility of a new business venture. it will include buying and selling of homes and will come under real estate sector. Also, employees will be recruited for the business and funding will be provided with government institutions such as banks. The study will evaluate the various factors influencing a real estate business. These include operations, economical, marketing, financial etc. Also support services required for overall establishment of the business will be discussed. The target market for the business will be discussed and a systematic analysis of business strategies will be done. Target market One of the foundations of building a good b usiness is finding out clients. As it is commonly said, until we know whom to sell, it is almost impossible to know how to sell. Choosing a target market not only helps to focus on a niche segment, but also helps in fine tuning the support services to suit the target market needs. In order to define a niche target market, two broad categories can be established. Income levels and life stage The first target groups in this category are first time sellers or buyers. The probable home they seek will be of basic design and construction and afterwards working their way up in the property ladder as their income, family and needs grow. The next target group will be customers purchasing a second home who either are looking to downside or upsize. Other target group will be high end expensive and luxury seller or buyer. Doing business with these clients will mean higher commission, high amount of hand-holding and personal involvement, monetary risk and expensive collaterals (Beri 46-69). Apar t from the above, there are recreational buyers who need highly specialized and unique areas of focus. Demographics According to age demographics, clients can be divided into seniors, gen X and gen Y. accordingly, different business tactics can be made in order to attract these demographics into the business. While it is clear that seniors will look for a more traditional and ethnic style, gen X will be contemporary and evolving while gen Y will be technologically oriented (Croft 35-50). Each of the groups discussed above have their collective individuality, cultural icons, memories that can be worked with. Another criterion which can be added is through philosophy and lifestyle which may include country or city, a detached or fully integrated lifestyle, an eco-friendly environment or a home with full amenities (Hoagland and Williamson 57-75). Apart from that, business can also consider factors such as current location of the clients, real estate as well as educational levels of cli ents. In order to facilitate the process of acquiring right target market, the business can also

Bioethics Assignment Example | Topics and Well Written Essays - 2500 words

Bioethics - Assignment Example Weight measurements will be taken, and these can be compared with results from the literature about what is healthy and normal for the particular breed of dog. Secondly, energy levels will be measured, again based upon what is normal for the breed. This will be subjective and assessed by trainers who do not know which diet the puppies are taken, to make sure there is no bias. Finally, blood pressure measurements will be taken weekly throughout the course of the experiment to ensure that the puppies are healthy and to avoid ethical problems of the experiment. Another important part of designing a scientific experiment is to work out the participants, or the ‘sample’. Scientific studies work best with larger sample sizes to eliminate bias (Shannon & Kockler, 2009). When working with dogs, it can be beneficial to use a variety of breeds to ensure that the hypothesis and results can be applied to all dogs. Therefore it was decided that 100 dogs would be tested, 50 on each diet. 25 different breeds (or combination of breeds in mongrels) will be used, so that 2 of each breed will be taking part in each diet group. It is important to randomize the dogs that are chosen to go on each diet. Grouping each breed as a four and then randomly assigning them a diet is the best way of doing this (Shannon & Kockler, 2009). It is important that each one follows the diet strictly for the four weeks of the experiment, as any deviation from this could cause a false result. This means the dogs must be observed at all times to ensure that they do not eat any food from another dog’s meal. Each dog must also have the same amount of exercise and be housed in the same size kennel as the other dogs from that breed to ensure fairness when measuring the results. Differences in exercise could cause a major difference in the weight measurement particularly, and this would be a confounding variable. Each dog would also have to take their meals at