Hospitality Management Essay

Investigate the range of hospitality businesses in your district. How many are there? What faction / section of the industry do they cater for? Make notes for a brief report on what you discover? I investigated the range of hospitality business in my district. My district is Midleton area in County Cork. I found six hospitality businesses in my area: Midleton Park Hotel Barnabrow House Ballymaloe House Castlemartyr Resort Garryvoe Hotel Bayview Hotel Midleton Park Hotel: Midleton Park Hotel, Co Cork is a 3 star hotel. The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive) from Cork City, this luxury 3 star Irish hotel is perfect for accommodation, conference & meetings, weddings, leisure, and for wellness.The hotel boasts extensive Leisure Club facilities and has a Wellness Centre specialising in the Yonka range of spa products. Barnabrow House: Barnabrow Country House located in Cloyne, Co Cork, dating from 1639, has been lovingly and extensively restored over the past ten years. It now proudly stands as one of the most stunning wedding venues in Munster. It sprawls over 35 acres, has 22 individually-designed bedrooms and a large medieval-style banqueting hall that seats 150 guests as well as some traditional self-catering cottages. This is a private family run estate with a medieval-style banqueting hall for those special events – weddings, family celebrations, private parties, christenings and meetings. Barnabrow Country House is a private & intimate wedding venue in Ireland. This is the ideal wedding venue in Cork for those searching for something different but at affordable prices. The Bride and Groom and their guests are guaranteed complete privacy through exclusive use of the estate for that special day. Barnabrow House is approved for Civil Ceremonies and Civil Partnerships and can seat 75 people for the ceremony. They also have a range of holiday homes, spacious and well-equipped self-catering cottages – a unique Irish experience where old and new have been superbly combined. Barnabrow is not a hotel – it is a family home and a home to children and their pets. They are welcome children. They have 7 donkeys, 2 goats, geese and dogs Barnabrow is the ideal retreat for any intimate party. Cork’s only 1 table restaurant where you can watch and converse with the Chef Stuart Bowes while he prepares your 5-course dinner right in front of you as you sit at the chef’s table. They also have seasonal cookery courses. Ballymaloe House Ballymaloe House, the renowned Irish country house hotel and restaurant owned and run by the Allen family for over 40 years. Nestled in a 400 acre estate in rural East Cork, Ballymaloe House is only 20 miles from the historic city of Cork, and minutes from the breathtaking south coast. The Grain Store is the latest addition to Ballymaloe House. It is a 17th century farmyard building that was sensitively converted into an elegant multi-purpose venue. It is available to be used for conferences, art exhibitions, weddings, concerts, parties, dances, fashion shows, fund raisers and family event. All rooms are decorated to the highest standard, combining modern comforts with timeless elegance and an eye for detail. Each room has its own name and own distinct character, and all have private bathrooms as standard. They also have a limited number of self catering cottages situated in the farmyard. The hotel facilities include: Heated outdoor pool (summer only); Tennis court. Young families and high mid-age income couples would be the most important to bring to this area. These two social group have the time and money to go on holidays. Young families with children always going somewhere, because „spending time together† is very important for them. High income mid-age couples also has claim to go for holiday, because they have money and they are still active. I would promote these two social groups to give some lift for this area.

A Comparative Study of Phrasal Verbs

In his context two articles from the portion of Opinions of the two newspapers one Pakistani-daily Dawn- and one foreign-Washington Post- are selected Introduction: Learning English language is considered among one of the social and academic compulsory needs. Speakers use language fluently with flexibility receive praises of others. In gaining command over English there are some essential areas like background Information of deferent genres and situations where It Is used, proper understanding of grammatical rules, vocabulary and so on.The proper use of adjectives, verbs, adverbs, stress pattern, intonations and phrasal verbs help one's engage to make it more fluent and flexible, more accurate and conversational. Phrasal verbs make the communication, both verbal and written, interaction based. The fluent speakers of English feel charm in using them. These easy and two-word based verbs cover a bulk of simple as well as difficult vocabulary which requires much time to memories. The new AL learners of English language take pains In learning the difficult words with their meanings.But they can learn and understand the phrasal verbs in less times with much pleasure which make their speech and as well as their peace of writing more affective and ornamented. Before beginning the study we must know the basics of phrasal verbs. Phrasal Verbs: Phrasal verbs are consisted of a verb followed by a particle (for examples: carry out, find out, or pick up). When these particles are separately used, they have literal meanings which signify location or direction (for examples: out, up, down, over, around, off). However, In phrasal verbs they are commonly used with less literal meanings.

A Journey of a Hundred Miles Begins with a Single Step

A Journey of a hundred miles begins with a single step It means that however long your Journey or how big and impossible the change you want to make it starts with Just one step, or action. If you have a long term goal, you cannot achieve it without taking steps or measures to achieve them. For example, I want to become a doctor. Well 10 years of school starts with English 101, and math, and science, etc Simple things sometimes lead to big things You have to start something before you can finish it.You have to write a word, then a entente, then a paragraph, then a page, then 3 more pages and you are done. Asking what it means was the first step it could mean that every step you take that step begins a new Journey! Or If you want to take a thousand miles all you have to do is take a step In a new direction! I dont know though so you might not want to use that on your paper! No matter how big the task seems, no matter how Insurmountable It seems, make a start and continue from there. Most things In life are accomplished In small stages, not In huge giant steps.Any task, broken down Into small pieces, seems much easier. It means If you never get started with anything. You never get anything done No matter how big the task or how challenging the goal, you get there by Just beginning. Without the first step, the Journey will never happen. Somebody who dreams big but never acts to make their dreams real will never attain them. But even if the dream seems unattainable, by taking that first small step, you move towards making that dream come true. In fact, the whole Journey Is made up of small steps.

The regulatory framework for financial reporting by listed companies Essay

The regulatory framework for financial reporting by listed companies in the UK and the reasons why different accounting practices developed in different countries - Essay Example Although every business is different in some respect from the other, but their accounting procedures are to be performed in some standardized manner in order to have consistency and get an accurate picture. The financial reporting standards perform the function of regulating the business world by laying down the accounting standards and procedures which the limited companies need to follow. This not only helps in getting the financial information about companies on a common base by having standardized policies, but also serves the purpose of providing the users of financial statements with clear, accurate, reliable and relevant information (2005). In the United Kingdom, there are three basic elements of the regulatory framework for all the listed companies. The government has its role in regulating the businesses by way of the Company Law; the accounting professionals perform their duties by preparing, interpreting and implementing the accounting standards being prepared for the financial reporting purpose; and finally the stock exchange keeps a check by having various stock exchange rules for the companies listed in the London Stock Exchange. The Company Law is to be fulfilled by all the limited companies whether public or private, however there are variations depending upon the nature of the entity. It’s the basic regulatory framework introduced by the government in order to keep a record of the companies in the country (Ray Ball, Lakshmanan Shivakumar, 2004). However, this Company Law does not pay much attention to imposing regulations for the standardization and consistency of the accounting standards and policies. It just lays down the general rules and requirements for preparing financial statements, their format and their content. The procedure for finalizing the content is not discussed. The Company Law makes it mandatory that all the listed companies should prepare and

Crime Scene Investigation Essay Example | Topics and Well Written Essays - 2000 words

Crime Scene Investigation - Essay Example In particular, the paper considers three data sets - paper forms, labelled buttons and speech recognition data - and investigates how comparative study of these found at a crime scene can assist in the preparation of the irrefutable warrant. It uses a methodology based on the advice of experts and one that is not very singular in itself. It finds that such methodology, though not exclusive to the paper, is sufficient basis for establishing the three data sets - paper forms, labelled buttons and speech recognition data - as reliable and integral enough to subsequently establish an irrefutable warrant. It is true that it is not always to be expected that these data sets alone can be the sole basis for such warrants but it is firmly established that these data sets, in association with other data sets found on the crime scene, if comprehensive enough, can certainly assist most admirably in establishing an irrefutable warrant, establishing an irrefutable basis for the exhibits and the su bsequent claim. This paper investigates how evidence collected from a crime scene can be successfully collated to point at the criminal/criminals and get positive conviction where such convection is justified under existing laws. When an incident that can be considered as criminal under existing laws is reported an investigation proceeds in which an examination of the crime scene commences and includes such diverse activities as selection, collection and analysis of evidence and this evidence is subsequently related to person/persons in such a manner that they stand accused of the aforementioned criminal act. Essentially, a claim is made based on the data (evidence) that argumentatively proposes to prosecute the person/persons that stand accused by it (Baber et al, 2006). During crime scene investigations, crime scene investigators collect data (also known as exhibits in legal parlance) in an ideally objective and unbiased manner. In an adversarial legal system where defendant parties contend claim s brought by prosecutors vigorously it is highly essential that such data be of high integrity and reliability if the claim is expected to fructify into a conviction (Baber et al, 2006). This integrity and reliability of data is technically termed as warrant and if there is any serious doubt over the warrant there is subsequently serious doubt over the legitimacy of either the data or the claim, both of which can be called into question on the basis of a dubious warrant (Baber et al, 2006). In the adversarial legal system, the defendant parties will strive to disprove the warrant in three manners: 1. discredit the manner in which the exhibit was collected or analysed (point doubt at the warrant); 2. seek discredit over the very nature of the exhibit (point doubt at the data); and 3. seek discredit over the interpretation presented (point doubt at the claim). (Baber et al, 2006) Thus, it is essential that the warrant be absolutely foolproof so that none of these

Answers question based on case study Example | Topics and Well Written Essays - 500 words

Answers question based on - Case Study Example Card is done using digital signatures that accurately verifies whether a certain user has an existing electronic document (Farhoomand & McCauley, 2008, p. 6). TradeCard is very strict never to disclose private information, confidential transaction data, or business details to external parties without permission from the users. Members’ personal identifiable information and confidential transaction data are only shared with other participating business partners and with TradeCard’s coalition partners. TradeCard uses a Global secure site that ensures the client browsers are highly confidential. The server certificates in this site have a strong (a 128-bit) encryption on all transactions between a client’s browser and TradeCard system servers (Farhoomand & McCauley, 2008, p. 7). Data integrity in any transaction is very important to people involved. That is the reason TradeCard system provides a high-level of assurance that unauthorized person cannot alter any data in a transaction. Digital signatures protect integrity of user’s documents in the system. The Global site system can prove the integrity of a document in future by passing the document information and public key into a digital signature verification algorithm. In case of any type of data manipulation, the verification process will be unsuccessful (Farhoomand & McCauley, 2008, p. 11). In its effort to provide secure means of conducting global transactions, beside from the strict application procedures and verifications followed via Thomas Cook and Coface, TradeCard has created a complex security system. The architecture of the system has three built levels of security; these are, 2-factor user authentication, server authentication, and digital signatures The Global Secure Site Certificate secures TradeCard system, where by the Secure site ID ensures the user’s browser is encrypted with the communications encryption of 128 bit for US web browser and 40 bit for an exportable Web browser. Each

Who we really are Essay Example | Topics and Well Written Essays - 1250 words

Who we really are - Essay Example In the case of a country such as the United States, the exercise of locating and ascribing identities to individuals can be a complex process. A country renowned for being the 'melting pot' of cultures, languages and races, people here can draw upon a range of national, cultural and linguistic heritages. The literary works chosen for this essay deal with such complexities. By perusing these literary sources and by performing further analysis upon them, the rest of this essay will attempt to answer the topic 'Who we really are?'. The question mark in the title is taken as a rhetorical device, meaning that it implies a lack of clear-cut answer to the purported question. In other words, the thesis is that socio-cultural markers used to describe an individual's background cannot be given too much importance and should not be taken as definitive of the person; there are dangers and risks in doing so, and there are many advantages in treating identity as a fluid concept. (Evidence/Support 1) In the write-up The People In Me by Robin D. G. Kelley, the author talks about his own multicultural background and in the process makes a valid observation about Americans in general: â€Å"Although folk had trouble naming us, we were never blanks or aliens in a "black world." We were and are "polycultural," and I'm talking about all peoples in the Western world. It is not skin, hair, walk, or talk that renders black people so diverse. Rather, it is the fact that most of them are products of different "cultures" - living cultures, not dead ones. These cultures live in and through us every day, with almost no self-consciousness about hierarchy or meaning. "Polycultural" works better than "multicultural," which implies that cultures are fixed, discrete entities that exist side by side in a kind of zoological approach to culture. Such a view obscures power relations, but often reifies race and gender differences† (Kelley, 2011, p.483) (Evidence/Support 2) The above passage c learly illustrates how identities work in real-life as opposed to how governmental institutions perceive of them in their census statistics. Indeed, 'polycultural heritage' seems the more plausible characteristic of individual identity, as opposed to rigid categorizations. Similarly, in the poem Executive Order 9066 by Dwight Okita, what we see is an instance of the malleability of one's identity - in this case particularly that of national identity. Fourteen year old Ozawa, who is of Japanese descent, is nevertheless fully acculturated as an American girl. And this reflects in her food habits and other interests. (Okita, 2011, p.187) The poem does remind us of the dangers associated with stereotyping through the example of Denise O'Connor's hostile reaction to her friend Ozawa's heritage. For example, at the tender age of 14, young Ozawa must have found it extremely distressing to have been rebuked, snubbed and treated as a criminal by her closest friend Denise. Even if some member s of the Japanese American community had been spying for the benefit of a war enemy, it is totally not acceptable to include children in the suspects' list, let alone the entire community. The rounding up of Japanese Americans during the Second World War is a real event, albeit a disgraceful one in American history. Hence the poem by Dwight Okita has socio-historical significance. And the lesson we can take away is this: the government's distrust of a section of the population is a gross violation of basic rights of its citizens. And Denise's adverse reaction toward Ozawa is just one example of the unfairness of it. In this case of unwarranted distrust, the victimizers were the ones who acted and felt indignant toward the victims. With the unraveling of more information, it

The Developmental Process of Clinical Supervisors Essay

The Developmental Process of Clinical Supervisors - Essay Example Newly qualified dentists, also known as foundation dentists, are supervised for a period of one year.     Ã‚  Supervision is an extensive practice that applies and fits various contexts differently. In the clinical setting, the ultimate objective of supervision is to enhance the knowledge and skill base of the supervisee. In so doing, the practitioner realizes all-around competitiveness in his/her line of professionalism. In order to achieve the desired results, the adopted supervisory practices should fit the relationship between the supervisor and the supervisee. Over and above this, the supervision process has to be effective, an aspect that is greatly influenced by the supervisor.   Regardless of the context within which the supervisor and the supervisee interact, the supervisor should discharge his/her role effectively. In order to ensure that the supervisory process runs smoothly, a functional relationship has to be established between the parties involved. Failure to do this could often result in complexities that are likely to derail the entire process. In the clinical context, the situation is even more critical due to the factoring in of the patients or clients. Clinical practitioners do not only have to worry about the supervisor and the supervisee, but also the patient or client who is essentially the central concern in the whole process.   Supervision in the clinical setting develops the supervisee and consequently, impacts on other parties, say the patients or clients. Healthcare provision is driven by health care practitioners for the benefit of patients and clients.

Implementations of Customer Relations Management System by Royal Mint Essay

Implementations of Customer Relations Management System by Royal Mint - Essay Example The Royal Mint Company requires a CRM system to facilitate the management of marketing information. The company will effectively acquire customer information and process it within the CRM system’s database to make marketing decisions and plans in addition to the evaluation of the impact of the company’s marketing endeavours. In implementing a Customer Relations Management system, Royal Mint stands to gain several benefits including better quality services and increased efficiency. CRM also helps to ensure reduced operational costs, increased profitability, and decision making support. The system leads to customer intimacy and thereby ensures the retention of existing customers. However, in the use of data stored in CRM, Royal Mint has to ensure the security of such data. This is because the use of such data could lead to ethical and legal issues. Access of such data has to be restricted as well as the transfer controlled. Introduction Romano and Fjermestad (2003, p. 233 ) define Customer Relationship Management (CRM) as the process of managing the interactive relationship of a business organization or a company with its customers. CRM is usually automated and applies technology to foster communication between a company and its clients. CRM therefore uses information systems which include computer application software which facilitate communication and interaction between a company and customers who are the major stakeholders of business functions and thus determine the success of the business. The composition of a CRM system is basically made of the hardware and software elements, the people who are involves, processes, procedures and policies which govern the application of the system to realize the goals of the business (Schierholz, Kolbe and Brenner 2007, p. 830). The benefits of CRM include increased profitability, better customer relations and higher quality products. The paper discusses the elements of a CRM system, its benefits and the ethic al issues involved in the use of the CRM system with a special relation on the Royal Mint Marketing strategy. Elements of CRM System According to Mandic (2011, p. 347), information technology is the major element of a CRM system because it is through these computer systems that companies are enabled to effectively communicate with their customer. The Royal Mint which is England’s legal entity which is authorized to mint or manufacture coins and medals has invested in information technology as the most appropriate way of facilitating interaction with its customers as described by Boulton (2011, p. 48). The marketing strategies of the company apply information systems to manage its customer base and enhance communication between the company and these clients. However the company has not utilized CRM system in making marketing decisions. Information technology in making marketing decisions is used to facilitate the management of customer information for marketing reasons. In a C RM system analytical tools and computer systems are used to gather client information and use it to make marketing decisions. Therefore the Royal Mint should apply information technology to maintain a database of its customers and also facilitate the interaction with its market. The use of CRM in marketing includes displaying the company’s products on the internet which can be accessed by the clients through creation of user accounts through the company’

Immanual Kant Ethical Contribution Essay Example for Free

Immanual Kant Ethical Contribution Essay Born in Konigsberg, East Prussia in 1724, Immanuel Kant began school at the early age of eight years. He studied at the Collegium Fridiricianum, a Latin school that focused on classicism. Later he attended the University of Konigsberg and his major studies were physics, mathematics and philosophy. After receiving his doctorate, Kant became a teacher at the University and focused on philosophy. He was well known for his unorthodox approaches to religion and religious text that many students admired. However his radical teachings caught the eye of King Frederich William II, who barred him from any further writings. Kant obeyed the king until after the king’s death, Kant continued to write and publish his views on religion. He is famous for his deontic philosophical approach which believed actions were morally right or wrong, without the regard to consequences. Kant argued being moral was also being rational. Kant wrote the book Critique of Pure Reason in 1781 in which he investigated the limits of human knowledge and the ability to reason. Kant argued that we act morally because that is what reason demands and he analyzed the nature of reason and what it means to be rational. In 1797 Kant furthered his writings in the Metaphysics of Ethics, where he writes that reason is the fundamental authority for morality. The European Graduate School dictates â€Å"Metaphysics describes a science concerned with this inquiry, a solution to unsolvable problems set by pure reason itself, namely the concepts of God, freedom and Immortality. † Kant believed that our sense of duty, approved by reason and rationality, is considered moral. Kant believed that consequences were not important, but the processes in which people think when they make their choices. Kant argued only one thing was inherently good, and that was good will. Good will is also doing the right thing, doing one’s duty and respecting moral law. (LaFave 2006) This good will is found only in humans, not material, gives us human’s dignity and is our power of rational moral choice. (Garrett 2006) According to Kant, when we respect moral law we are doing something because it makes us feel good and we are doing it out of duty, not inclinations. Kant argues we know what the moral law is by using Categorical Imperative. The Categorical Imperative states â€Å"Act only on those maxims (or rules of action) that you could, at the same time, will to be universal law. † (Garrett 2006) Three tests must pass to for an act to be considered moral, 1) it must be amenable to being made consistently universal, 2) it must respect rational beings as ends in themselves; and 3) it must stem from and respect the autonomy of rational beings. (DeGeorge p. 64) Immanuel Kant unknowingly created what is now called Kantian philosophy with his works and studies. Not only did he have a major impact on literature and the fine arts, his biggest contribution was to modern philosophy. Kant died in 1804. Works Cited DeGeorge, Richard. Business Ethics. 7th Ed. New Jersey: Prentice Hall, 2010. Print. Garret, Jan. â€Å"Kant’s Duty Ethics. † Wku. edu. Western Kentucky University, 2 October 2006. Web. 12 June 2012. â€Å"Immanuel Kant – Biography. † Eds. edu, European Graduate School, n. d. Web. 12 June 2012. LaFave, Sandra, â€Å"Kant’s Ethics. † Instruct. westvalley. edu. West Valley College, 16 August 2006. Web. 12 June 2012.

Responsibility of Health Promotion in Nursing

Responsibility of Health Promotion in Nursing Health promotion as defined by World Health Organization is â€Å"a health strategy that aims to incorporate skills and community development and to create supportive environment for health, endeavors to build healthy public policy and looks at re-orienting health services. (WHO, 1986). Health promotion is strongly rooted in a social philosophy that attributed the etiology of ill health to adverse social conditions rather than medical care. Both theoretically and practically, health promotion has been found wanting in addressing equity and social justice concerns. Also, structurally and traditionally, the formal health system often produces major obstacles to meaningful involvement in health promotion and community empowerment activities. The communities do not have the interest and the capacity to make any tangible contribution to community participation even if they are willing to do so but the basic concepts of health promotion which have their root in ancient civilization has be en developed in the last two decades. The purpose of health education is to strengthen the skills and capabilities of individuals to take action, and the groups or communities to act collectively to take control over the determinants of health bringing about positive change It serves as essential guide in addressing the major health challenges encountered by developing and developed nations including communicable diseases and issues associated with human development and health enabling people to take action either as individuals or groups. Also, it is an avenue to encourage individuals to take preventive measures in averting worsening of an illness or disease and to adopt healthier lifestyles. Health promotion programs have proven to be an effective tool in slowing the growth of healthcare costs and reducing chance of suffering from disease and creating supportive environments for health backed by healthy public policy. (Bennett, Perry Lawrence, 2009). The responsibility of a nurse in health promotion and education is considered as a major factor by numerous researchers and policy initiatives from the government to promote health, understanding that health promotion is essential. In the three journal articles selected for review from the GCU Library which incorporates the three levels of health promotion namely; primary, secondary, and tertiary, the nursing responsibilities were described to include; educating and helping people obtain skills to maintain their health, making efforts to better understand the patients and their conditions in order to provide effective care because mutual understanding between a practitioner and patient is the key to giving quality care. The nurses must have an evidence-based knowledge of the significant effect that can be made through health promotion interventions and communicate this understanding to the community at large. As more people grow in their awareness of activities that lead to good heal th and become knowledgeable about their own health status, the health of their families, the overall health of the population will improve. Knowing that health promotion encompasses a broader spectrum and include social and political interventions that could provide change to services and policies in the community promoting social responsibility for health, nursing roles and responsibilities have evolved in health promotion by allowing nurses to promote health in diverse settings like homes, schools, prison, general practice and workplace contrary to the past when it was limited to hospital settings only. (Watson, 2008). The implementation of health promotion starts from setting priority , assessing needs and program planning stages, according to the journal article reviewed from GCU Library, the topic being; â€Å"Collaboration between primary and secondary/tertiary services in oral health†, the process includes: capturing high level support by re-orienting health services , building links with primary care and reducing inequality, creating health promotion team in a way that individuals will have a role and more innovative ideas, workforce development, developing health promotion policy, collecting data that will drive the health promotion initiatives, helping to assess health interest and risks thereby helping to guide the kind of health program to offer, choosing appropriate health promotion initiatives that flow nationally from data so as to address the prevailing risk factors of the people, crafting annual health promotion so as to promote continuity, giving encouragement opportunities a nd rewards, maintaining leadership and innovation, communicating with everyone involved in the program throughout, monitoring regularly and consistently evaluating the outcomes. The process of executing the program must include; education of the nursing staff, education of the patients and family, screening, individual risk factor assessment and immunization, social marketing and health information, health education and skill development, community action. Settings and supportive environments, Health education is an important factor of health promotion. As described by Naidoo and Wills (2000), the three levels of health education are: Primary prevention which is health promotion activities that prevent disease. For example immunization, it’s a holistic idea of positive health that encourages the achievement and maintenance of a suitable level of health which enables every individual to lead a productive life both socially and economically. Secondary prevention aims at shortening episode of illness or disease by hindering the progression of ill health through prompt diagnosis and treatment limiting disability. An example is screening also known as† health maintenance†. It is the domain of clinical medicine. It is more expensive and less effective than primary prevention. Tertiary prevention help limit complications related to a disease or a state after it has been developed by minimizing suffering caused by existing departure from good health and promote the patients adjustment to irreversible conditions such as cardiac rehabilitation. In line with the literature review from the GCU Library journal article, I agree with the fact that approach to health promotion should be the one that demonstrate a range of values and beliefs that are commonly held because an individual’s approach will be influenced by their own beliefs and that of the profession they represent. According to Ewles and Simnett (2003), these approaches include medical approach, beviour change approach, educational approach, e empowerment approach, and social change approach. In conclusion, According to Ewles and Simnett(2003), theses approaches includes behavior change, medical, educational, empowerment and social change. When relating it to the literature review from the GCU library journal article approach towards health promotion should be the main focus because it reveals a range of values and beliefs that are commonly held based on an individual’s approach or believe and the profession they represent. References; Edelman, C. Mandle. C. L. (2010). Health promotion throughout the life span (7th ed.). . St Louis: Mosby Naidoo J, Wills J (2000) Health Promotion) Foundations for Practice (2nn ed) Edinburgh. Watson M (2008) the health promotion general practices. Quality in primary care 16.  3, 177-185 Ewles L, Simnett I (2003) Promoting Health A Practical Guide. (5th Ed). Edinburgh. www.healthvicgo.au; steps in health promotion. Jan 25, 2011. Retrieved on 12/18/2011 WHO, Ottawa chapter of Health promotion .Geneva WHO, 1986. Article published.  Online, Oxford Express, 2011. Bennett . C, Perry J. Lawrence Z (2009) Nursing standard. 2009 Jul 29. Journal- Health  Promotion. CINAHL Database. Collins, Fair N. Dickinson. A .Peacock. K. Primary health care (2009). Feb 19. Collaboration between primary and secondary/tertiary services in oral health.

A GCSE Biology Case Study on Whether Cannabis Should be reclassified to

A Biology Case Study on Whether Cannabis Should be reclassified to a Class B Drug Introduction: In this case study on cannabis, I am going to be exploring whether Cannabis, which is currently a Class C drug, should be reclassified to become a Class B drug. It is commonly thought that if Cannabis was reclassified, it would dissuade drug dealers and users from taking and selling the drug, as if caught with it a longer sentence and heavier fine would be enforced. I will also be discussing how easy it would be for the government to enforce laws about cannabis and how much, the public would be deterred. Gordon Brown is also determined to reclassify cannabis despite warnings from his advisors, who have told him that reclassification wouldn?t be effective and that cannabis should stay as a Class C drug (1). Contents Page: The science behind Cannabis......................page 2 The many Forms of Cannabis......................page 2 The Cost of Cannabis.......................page 3 The laws that surround Cannabis at the moment.........................page 3 Why should Cannabis be reclassified?..................................................................page 4 Why should Cannabis stay as a class C drug?......................................................page 4 Conclusion.......................page 4 References..........................page 5 The Science behind Cannabis (2): Cannabis is a Plant, scientifically called Cannabis Satvia L., which is also called Marijuana or (the Hindi name) ?ganja?, as well as common street names such as pot, weed, and skunk, which is a drug, derived from Cannabis which is about two and a half times stronger than traditional cannabis. Cannabis is a psychoactive drug, which is ... ...on to those interested in the work it does. 6. http://www.homeoffice.gov.uk/drugs/drugs-law/Class-a-b-c/, article title: ?Class A,B and C drugs?, by the home office, accessed 12th June 2008. I think that this source is reliable because it is issued by the home office and it relates to the laws about drugs and the have to have a solid rule that if you are in possession of a Class A drug, you will receive such and such a sentence, they cannot change it, the law isn?t flexible. 7. http://drugs.homeoffice.gov.uk/drugs-laws/cannabis-reclassifications/, article title: ?Cannabis reclassification?, by the home office, accessed 12th June 2008. I think that this source is reliable because it is from a website that has been created by the government intended to inform the general public about the use of drugs, and therefore it is unlikely to give out false information.

Film Contributions of the Sixties Essay -- essays papers

Film Contributions of the Sixties Beginning roughly with the release of Stanley Kubrick’s Dr. Strangelove: Or How I Stopped Worrying and Loved the Bomb in 1964, and continuing for about the next decade, the â€Å"Sixties† era of filmmaking made many lasting impressions on the motion picture industry. Although editing and pacing styles varied greatly from Martin Scorcesse’s hyperactive pace, to Kubrick’s slow methodical pace, there were many uniform contributions made by some of the era’s seminal directors. In particular, the â€Å"Sixties† saw the return of the auteur, as people like Francis Ford Coppola and Stanley Kubrick wrote and directed their own screenplays, while Woody Allen wrote, directed and starred in his own films. Kubrick, Coppola and Allen each experimented with characterization, narrative and editing techniques. By examining the major works of these important directors, their contributions become more apparent. Dr. Strangelove (1964), an adaptation of Peter Bryant’s novel Red Alert, although still bearing the usual traits of a Kubrick film, is something of a departure for him in terms of editing and spatial strategies. The film’s run-time more or less corresponds with the fictional or represented time in the story. This direct correspondence between fictional and real time adds to the sense of temporal compression induced by the film’s insistent editing patterns. Although Dr. Strangelove employs many long takes, it contains the shortest average-shot-length of any Kubrick film. The film consists of roughly 700 shots and has a run time of 94 minutes for an average-shot-length of 8 seconds. Despite the rather short average-shot-length, Dr. Strangelove still resorts to crucial long takes to slow down the rapid momentum of the story (Falsetto, 35). Several spatial and temporal procedures are at work in Dr. Strangelove, such as the use of the long take. Conversely, the B-52 sequences, often accompanied by various versions of â€Å"When Johnny Comes Marching Home,† employ different editing patterns than the rest of the film. These edits reinforce the film’s theme of inevitability. Through editing, the B-52 sequences display a strong cinematic rhythm. The shots are generally shorter than the other sections of the film, and they significantly contribute to the film’s shorter average-shot-length, despite Kubrick’s deliberate use of long takes (Falset... ...ng shots, all three experimented with elements of characterization. Kubrick used both subjective and objective points of view quite deliberately in his films. Coppola took the Mafia, and humanized them more so than previous gangster movies, in addition to redefining what a sequel should be. Woody Allen took comedy back to its roots, and in the process, was able to created some of the most groundbreaking comedy since Charlie Chaplin. In addition, this return of the auteurs paved the way for many of today’s prominent filmmakers. Without Kubrick or Coppola, there would be no Quentin Tarantino, and without Woody Allen, there would be no Kevin Smith. Coppola, Kubrick and Allen have each made enduring films, and continued to do so well after the â€Å"Sixties† had ended. Bibliography: Falsetto, Mario. Stanley Kubrick: A Narrative and Stylistic Analysis. Greenwood Press, Westport, CT. 1994. Girgus, Sam B. The Films of Woody Allen. Cambridge University Press, New York, 1993. Johnson, Robert K. Francis Ford Coppola. Twayne Publishers, Boston, 1977. Mast, Gerald and Bruce F. Kwan. A Short History of the Movies. Allen & Bacon, Boston, 2000.

Cry the Beloved Country by Alan Paton :: Cry, The Beloved Country Essays

Cry the Beloved Country by Alan Paton As an advocate for the natives, the death of Arthur Jarvis is a blow to the South African community. Although dead, Arthur Jarvis has a significant influence in the book Cry the Beloved Country by Alan Paton. Arthur Jarvis is a white man who believes in equality between the white men and the native men. Before dying Arthur Jarvis was a president for the Africans Boys Club and involved in many other such organizations. (He wholeheartedly believed that all men were created equal, a belief reinforced bye the wall of books on Abraham Lincoln. Jarvis’ passion to read all about Abraham Lincoln, who firmly believed that all men were created equal, reinforces.) Jarvis is placed in the story to symbolize the fight for equality that occurs in South Africa. With the rise of native crime in South Africa, Arthur Jarvis begins to write a book. In the book Jarvis states that the reason for native crime stems from the fact that the white man oppresses the black. The white man leaves the black uneducated, yet expects him to be civilized. When the natives commit crimes, it shocks the white man, yet the white man does nothing to better the situation. This, states Jarvis, is unacceptable. For as long as the white man does this, there will be native crime in South Africa. Yet the most significant thing that results from Arthur’s death is the effect it has on his father James Jarvis. James Jarvis is a white farmer who lives near Ndotsheni and notices the poverty, yet does nothing. Nothing, that is, until his son dies. The death of Arthur cases James to rethink some of his beliefs, and in the end results in his helping out the natives of Ndotsheni. For example, when one of the children I the valley falls sick and needs milk to survive, Jarvis sends milk for the child.

Good Hotel: Doing Good, Doing Well Essay

Abstract The purpose of this paper is to explore Case Study # 10 – Good Hotel: Doing Good, Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw – Hill Companies New York, NY. This paper will seek to address five issues concerning the Good Hotel case study. This paper will discuss the vision/mission behind the concept of the hotel. Pam Janusz’s considerations that she may present to the new hotel ownership will be discussed. The Good Hotel’s target customers will be defined and assessed. The marketing strategy of jDV for the Good Hotel will also be assessed and discussed. Finally, this paper will give insight as to how the Good Hotel should be competitively positioned against its rivals. Keywords: Hotels American Pacific International Capital, Inc. acquired the Good Hotel located in San Francisco in May 2010 and is now managed by HAIYI Hotels and Management Group. (Hotel Interactive, 2010) Joie de Virve was the prior management of the Good Hotel. (Pearce and Robinson, 2013) The hotel is referred to as a â€Å"hotel with a conscience.† (Pearce and Robinson, 2013) The hotel desires to inspire the â€Å"good in us all.† (Pearce and Robinson) Mission/Vision The Good Hotel’s mission is to make differences for guests and associates by sharing passions for work, life and individualized experiences. (Haiyi Hotels). Its vision is to be a unique boutique hotel with its own character  and style.(Haiyi Hotels). Pam Janusz Considerations Pam Janusz weighed three different options for the hotel to present to the new ownership. She considered the continuing, expanding, or discontinuing Good Hotel’s concept. The continuation of the current concept would have a minimum effects on operations. The recently trained staff embraced the current concept which led to increased customer satisfaction and occupancy, and financial results were being met or exceeded. Continuing the concept of the hotel can also have disadvantages. Increased awareness of the need to become more friendly to the environment may lead to a more competitive marketplace. The employees could become complacent and may resist future needed changes. The hotel may acquire a greater market share if the current concept was expanded. This option could increase the hotel’s occupancy and increase the financial bottom line. Since the associates have recently been trained on the current concept, they may be more receptive of additional training to expand the concept instead of replacing the concept completely. The decision to expand could have some repercussions though. Employees may be resistant of the additional training and there would be additional costs and decreased productivity, because of the training. The third consideration of Pam was to completely discontinue the current concept of the hotel and seek a new direction. If this option was chosen, then there would be a fresh new start under new management with a new concept of the hotel. This decision may be beneficial or detrimental to the hotel. It could be beneficial because of a fresh new start. The hotel could re-brand itself by setting a new tone and image. The cons of the decision to discontinue the current concept are similar to the cons of expanding. With discontinuing the current concept, associates may resist the change especially since they have recently been trained on the current concept. They would have to be trained a new concept and the training comes with a monetary cost. Good Hotel’s Customers The Good Hotel targets customers who are environmentally conscious. These customers are referred â€Å"Cultural Creatives† by sociologists(Pearce and Robinson, 2013) These customers tend to be younger in age and hold the belief that they are to be responsible both economically   environmentally. JdV’s Marketing Strategy Chip Conley, JdV’s founder and CEO, stated that he became interested in hospitality industry because he â€Å"enjoyed commercial real estate but hated the transactional part.† (Pearce and Robinson, 2013) Per Conley, if a customer perceives a hotel as an extension of themselves, then the hotel would be an aspiration to them. JdV’s strategy is being â€Å"geographically focused and product-line diverse.† This strategy may suffice, but it can also have disadvantages. The greatest disadvantage of this strategy is the limitation placed upon itself by filling a niche market which will lead to a smaller segment of customers desiring their services. Competitive position The Good Hotel has positioned itself competitively in relation to industry rivals. Great strides were made by the Good Hotel from 2009 to 2010. The hotel’s twelve month occupancy from 2009 to March 2010 increased 61.3%. (Pearce and Robinson, 2013) The industry’s twelve month occupancy declined 9.9% over this period. (Pearce and Robinson, 2013) The hotel has a great outlook for future profitable business. References Haiyi Hotels. About Haiyi Hotels. Retrieved 05/07/2014 http://www.haiyi-hotels.com/ soma-hotels-san-francisco-en.html Hotel Interactive. May 3, 2010. Haiyi Hotels and management group assume ownership of three San Francisco hotels subsidiaries of American Pacific International Capital, Inc (APIC) make first U.S. Hotel purchases in San Francisco, California. Retrieved 05/07/2014 from http://www.hotelinteractive.com/article.aspx?articleid=16899. Pearce, John A. II and Robinson, Richard B. Robinson, Jr. Strategic management. 13th edition McGraw Gill. 2013.

Edmund Emil Kemper III: A Case Study

Edmund Emil Kemper III was born on December 18, 1948, in Burbank, California to Clarnell and Ed Kemper Jr. He was the only son of the family. Edmund's childhood was anything but normal. While most other little boys were playing games pretending they were super heroes, Edmund was pretending he was in a gas chamber and his sister was throwing the switch. Once the switch was thrown he would wiggle around on the floor as if he were dying of asphyxiation. Edmund also enjoyed cutting the heads and hands off of his sisters' new dolls. He had trouble relating to his peers because he was afraid of them, afraid of any intimate contact between himself and another. During his childhood years, Edmund also found it amusing to torture the family cats. He buried the first cat up to its neck then kept the severed head as a trophy. His mother replaced the cat. With the new cat Edmund decided to continue his torturing spree by cutting it with a machete, exposing its brains and dissecting the body. These ants resulted in numerous pieces of trophies for him to keep. Until his mother discovered them in his closet. From this point on is when his mother truly began to express her opinions of him as having a â€Å"weirdo† personality. lf his home life was not weird enough, Edmund had a crush on his second grade teacher, Whom his sisters teased him about relentlessly. With this crush developed fantasies of killing his second grade teacher. Edmund's reply to his sister's teasing was, â€Å"If I kiss her, l'd have to kill her first. † On numerous occasions Edmund visited her house with his father's bayonet and his fantasies. With Edmund's home life already a rough one and the fantasies of killing already in his head, the news of his parents divorce did not sit well. His parents fought constantly leaving Edmund, now age 9, to bounce back and forth between them. After his mother became fed up with him she sent him to live with his father, Ed Jr. , and his stepmother. However, this did not last long before he was sent to live with his paternal grandparents at the age of thirteen in rural North Folk, Ca. Edmund did not get along with his grandparents any better than he did with his mother or father. In fact, Edmund lasted with them until August 27, 1964, at age fourteen, when he shot his grandmother in the back of the head with a . 2 caliber rifle after an argument. He later stabbed her lifeless body numerous times with a kitchen knife, and then he shot his grandfather as he returned home. He called his mother and told her what had happened and waited patiently for her and the police to arrive. Once the police arrived and they questioned him about what had happened, Edmund's only response was, â€Å"I just wondered how it would feel to shoot grandma. † Edmund later explained that grandpa was shot out of mercy, a way to spare him from the discovery of his wife. As a punishment for the murder of his grandparents, the courts sentenced Edmund to Atascadero State Hospital where he was placed in the criminally insane unit. Atascadero State Hospital is an all-male, maximum security, forensic facility serving the entire state of California. Upon entering the facility the psychiatrists there examined and tested Edmund's level of intelligence and came up with the findings that he had an IQ of about 145 and possessed the personality disordered titled personality trait disturbance, passive-aggressive type. While in ASH Edmund became such a model inmate that the doctors trained Edmund in how to administer the tests. Knowing how the tests worked allowed Edmund to learn ways in which to provide the doctors with appropriate responses that would pave the way for him to be later deemed no longer a danger to society. Once Edmund passed the tests, he was released back into the world under his mother's care. Now age twenty-one, Edmund returned to his mother's house and fell right back into the tormented ways. Edmund's mother blamed him for everything. She would repeatedly yell at him that it was his fault she had not been with a man for a number of years. With Edmund's new found way of life, he decided he would try to find work. His mother saw how intent he was on getting a job so she tried to have his juvenile records sealed. He first worked at a Green Giant canning plant as a laborer before he applied with the State Division of Highways in 1971; a job that would allow Edmund to hang out with law enforcement. He tried hard to get a job in law enforcement but was rejected due to his large size, of six foot nine inches, and weighing almost 300 pounds. But his new found friends supplied him with handcuffs, a training badge and gun. Part of Edmund's release agreement was to visit with a psychologist regularly. Edmund did this, however as he began to get close with the police officers, and attend his weekly sessions, he began training himself for his next kill. That is he would pick up hitchhikers and provide them with the necessary ride, putting on the â€Å"gentle giant† charade so as to provide a sense of genuine sincerity for those whom he picked up. This manipulation and control over the situation are primary talents of this psychopathic serial killer. Edmund's first kill did not happen until May of 1972, in which he picked up two college women, Mary Anne Pesce and Anita Luchessa, on a freeway ramp. Edmund knew the area so well that he was able to get the car turned around without the girls having any clue that their direction had changed. Edmund then drove to a remote area he learned about from his interaction with the highway department. Upon arriving to the area, Edmund handcuffed Pesce in the backseat and placed Luchessa in the trunk of the car. Edmund returned to Pesce and placed a plastic bag over head, and tied it on with the belt of a bathrobe. However, the belt broke and Pesce had managed to bite through the bag, so Edmund drew his knife and began stabbing her inthe back. These stabbings did not seem to have any effect on her because she was still wiggling around and fighting back. Then Edmund grabbed her by the chin, pulled back her head, and slit her throat. After killing Pesce, Edmund went back to the trunk and began stabbing Luchessa repeatedly in the throat, eyes, heart and forearms. Now that these women were dead, he took them back to his apartment where he dissected their bodies, took Polaroid pictures, and cut off their heads. I remember there was actually a sexual thrill. You hear that little â€Å"pop' and pull their heads off and hold their heads up by the hair. Whipping their heads off their body sitting there. That'd get me off† (Vronsky). Edmund took the remainder of the two women and put them into plastic bags, of which he buried in the Santa Cruz hills, their torsos and limbs in one area, their hands in another. All the while disguising the burial ground with techniques he had learned as a Boy Scout. With the excitement of the killing behind him, Edmund began to return to his normal routine of attending bars filled with law enforcement personnel. All the while he was attending these local gatherings; he was remaining one step ahead of all clues about the cases. In September 1972, Edmund struck again, only this time it was a fifteen year old girl, Aiko Koo, on her way to dance class in San Francisco. Edmund took her to a remote location where he strangled her into unconsciousness, raped her, and then placed her body in the trunk of his car. On his way home however, he stopped off for a beer. When he returned to his car he opened the trunk and, admiring my catch like a fisherman's looked in at the little girl. The next day Edmund buried the body in his typical fashion, but kept her head. With the head of Koo in the trunk of his car he drove to the psychiatrist's office for his regularly scheduled appointment. While at the appointment, the psychiatrist is quoted as saying, â€Å"If I were seeing this patient without any history available or without getting the history from him, I would think that we're dealing with a very well adjusted young man who had initiative, intelligence and who was free of any psychiatric illness†¦ In effect, we are dealing with two different people when we talk of the 15 year old boy who committed the murder and of the 23 year old man we see before us now. . . it is my opinion that he has made a very excellent response to the years of treatment and rehabilitation. . . † (Vronsky). No one knows for sure what the psychiatrists would have said that day if they had known of the head in Edmund's trunk. After living on his own for a while, Edmund decided to move back home with his domineering mother. Since the last killing in September Edmund was doing well, that is until he picked up college student Cindy Schall. Edmund shot Schall in the head and brought her body back to his mother's house, and when she wasn't looking he carried her up to his room and put her in his closet. The next day while his mother was at work Edmund took the corpse to bed and had sex with it. After this he drained the body of blood in his mother's bathtub, cut the body into pieces, bagged them and threw them off of a cliff. He kept the head, this time repeatedly having sex with it. When he grew tired of the head Edmund buried it in the backyard facing up towards his mother's bedroom window. The local university at this time had gotten word of a string of unsolved murders and warned its students not to take rides from strangers. Lucky for Edmund his mother worked at the university and frequently needed him to pick her up, so he ended up with a decal for the university to allow for his easy access. His mother was well liked, respected, and known for her kindness at the university. Edmund used the decal on his car to pick up two more unsuspecting college women. He then took these women back to his mother's house where he decapitated one of them in the trunk of his car. Later that night while his mother was sleeping he carried the headless body up to his room. Edmund has been quoted as saying, in â€Å"†¦ the head is where everything is at, the brain, eyes, mouth. That's the person. I remember being told as a kid, you cut off the head and the body dies†¦. that's not quite true. With a girl, there is a lot left in the girl's body without the head. Of course, the personality is gone (Vronsky). Edmund went from the kill of the two college women until one fatal Easter weekend in 1973. On this weekend Edmund had finally conquered what had driven his hatred all these years, Edmund killed his mother. While his mother lay sleeping in her bed the night before Easter Sunday, Edmund went in with a claw hammer and smashed his mother's head in. Edmund then decided, what's good for my victims was good for my mother's He then proceeded to decapitate her, and raped her headless corpse. He then removed her larynx and tried to run it through the garbage disposal only to have it jam and spit the larynx back at him. Edmund later recalled to police as saying, â€Å"even when she was dead, she was still bitching at me. I couldn't get her to shut up. † This same evening Edmund called and invited his mother's best friend over for a â€Å"surprise† dinner party. Upon her arrival however, Edmund punched her, strangled her, and again cut off the head which he placed in his bed. He then slept in his mothers bed. The next day Edmund got in his car and began to drive aimlessly. He drove all the way from Santa Cruz, Ca. to Colorado. A11 the while listening to the radio hoping for some sort of news flash to come out of the killing he had just committed. But since no such thing happened, and he had grown tired of waiting, Edmund called the Santa Cruz police confessing to all of the crimes. They however, knowing Edmund as friend, did not believe him, forcing him to call several times before they took his word. Which then lead local authorities to his destination where he surrendered willingly. While awaiting trial, Edmund attempted twice to commit suicide by slashing his mists, and was soon transferred to a solitary cell. The trial itself was rather short – the evidence was there, and it showed clear premeditation. A1l of the psychiatrists asked, testified that Edmund was sane at the times he committed his crimes. Edmund was put into prison, where he calmed down and became a well-behaved inmate. At the trial he was asked what he thought would be an appropriate punishment for his actions, his response was â€Å"death by torture. † He was sentences to response was death by torturers He was sentenced to eight concurrent life-prison terms with possibility of parole. Edmund has been up for parole since 1980, but has been denied every time he's applied. Edmund Kemper is said to have been a egotistic lust killer. That is these people set out not with the interest to kill or hurt anyone, but with the intention of wearing your skin or eating your liver, or in the case of Edmund to have sex with your severed head and decapitated corpse. lts just that your life gets in the way of their fanta sy. In Edmund's instance he explained that the actual killing of each victim had little to do with his fantasies, he goes on to say, â€Å"but what I needed to have was a particular experience with person, and to possess them in the way I wanted to: I had to evict them from their human bodies. (Vronsky). When it comes to classifying Edmund as a psychopath, it can be done but in the broadest sense of a definition. A psychopath derives their tendencies from biological predispositions. Including, but not limited to faulty family enviro ends, aloof parents, and inconsistent rewards and punishments. In Edmund's life his parents w re never really there for him, they just shuffled him back and forth before finally sending him to live with extended family. The punishments were inconsistent because his mother locked him in his basement â€Å"bedroom† due to the fear felt by his sister even though he did nothing to provoke the fear. I believe more appropriately Edmund Kemper fits the definition of having a Homicidal Pattern Disorder. Which according to the future volume of the DSM will be defined as deliberate and purposeful murder or attempt at murder of strangers on more than one occasion; tension or affective arousal at some time before the arts; and pleasure, gratification, or relief in commission or reflection of the ants. In the end, I believe that all Edmund truly wanted was a woman's love. Something he wished for greatly, but was always an illusion, never attainable. It is clear what Edmund's purpose for killing these women was, the need to feel a close intimate connection with a member of the opposite sex, more specifically a connection between himself and his mother. Once this conquest was fulfilled, the intimate connection between him and his mother, Edmund willingly turned himself in because his mission was over.

The Advantages and Disadvantages of Technology

Good afternoon everyone. The topic for our debate is that technology is making us less alienated, more sociable and more human. We, the negative team believe this statement is true. The first speaker Lily of the affirmative team has tried to tell you that†¦ this is wrong because†¦ the second speaker Lin of the affirmative team has tried to tell you that†¦ this is wrong because†¦ the third speaker of the affirmative team Moha has tried to tell you that†¦ this is wrong because†¦ our first speaker Bob has told you that†¦ he also spoke to you about†¦ our second speaker MB has told you that†¦ e lso spoke to you about†¦ our third speaker Ahemed has told you that †¦ he also spoke to you about†¦ so, in conclusion, our team†¦. We cannot escape from the absolute need of technology in our daily life. We are so dependent on technology that we cannot do without them. Starting from computers to keeping fit, we require technology at e very step. Technology helps us to keep in touch with people who are away from us. We use the telephones and computers to talk to them and even see them. Our daily office work is also technology based. No longer do people use the pen and paper to complete their work.We maintain our health by going to the gyms. There are machines in the gym which help us reduce our weight and keep fit. The use of technology has made our life comfortable. We cannot think of a life sans technology. We get to keep a lot of information in a small device and use it when we like. Cars have also become better with the use of technology. Thus technology is undeniably an important of our life. Communication has been made easier for example the internet has brought email and chatting facilities. Instead of sending letters to respective destinations, it is very easy to send an email which will be received instantly.

Rhetorical Analysis compare Essay

This is a rhetorical essay comparing, Looking At Women, written by Scott Russell Sanders; and What Is A Homosexual?, Written by Andrew Sullivan. These two essays describe in detail how children are growing up and knowing at an early age that they are either heterosexual or homosexual. When comparing these two essays both boys are going through puberty, watching their body change and develop. Mr. Sanders essay is about boys learning when they are attracted to girls, usually it’s around the time they are going through puberty; while Mr. Sullivan essay is about when boys learn that they are attracted to boys. This also was when the boy went through puberty. Looking At Women is about when a boy realizes his body and mind are changing towards girls, and realizes his attraction toward girls. When you can look at a girl, and realize it is the opposite sex. Mr. Sander’s talks about how should the male figure look at the female when they display their body with little to no clothing. He goes on to explain that it’s natural for us to look at the opposite sex. We as humans are curious in the opposite sex, so our eyes naturally wander and look. Upon reading these essays I realized we all go through puberty and that is basically when we find ourselves. Our wants and desires for either the same or the opposite sex. Having said that, what if you were not attracted to the opposite sex, but were attracted to the same sex. What Is A Homosexual is a persuasive essay about gay adolescents realizing they are attracted to the same sex at an early age. Mr. Sullivan realizes his attraction to the same sex after he went through puberty as the boy in Mr. Sander’s essay noticing his attractions to girls. Both boys have to control their desires to look at either the opposite sex or the same sex. I realized that both boys are going through similar situations under different circumstances’. While the  homosexual cant not be caught looking at another male while dressing in the locker room. But, the heterosexual can look at the opposite sex and want be picked on. In today’s society the clothes for girls has changed sense I was a preteen and going through puberty. The preteens now wear little clothing as possible to show off their developing figure into a woman. This will attract the eyes of the young male that’s also going through puberty, and doesn’t want to be caught staring at the developing young female. This is also similar to the young boy that is having homosexual thoughts in the locker room. He has to control his action of staring at his same sex friend that has change over the summer from puberty. Both the boys are going through similar situations, one is with the same sex while the other is the opposite sex, finding sexual attraction and the urge to look and their desires for the other person. While Looking At Women and What Is A Homosexual seem very different, they are quite similar. The boys are going through the same body changes and realizing the attraction to either girls or guys. The boys are sorting out their desires on how to look at the other person weather it’s the opposite sex or the same. Interesting enough the boys learn to control their wandering eyes, and when it’s appropriate to look at either gender.

Entreprenurship in America Research Paper Example | Topics and Well Written Essays - 3000 words

Entreprenurship in America - Research Paper Example In terms of definition, Harold Welsch (3) emphasized that â€Å"THE FIELD OF ENTREPRENEURSHIP was described in 1983 as ‘an intellectual onion. You peel it back layer by layer and when you get to the center, there is nothing there, but you are crying.’ This description of the field by a senior faculty member at Harvard Business School was given to a young person being recruited into the field.† The advice indicated management had to resolve all types of customer complaints. Even though there was lack of earlier academic attention, researches have indicated that the vital importance of new ventures and small businesses that incorporated creation of jobs for the community. For example, some of the global entrepreneurial powerhouses included Silicon Valley, Silicon Alley, Route 128, Austin, and Research Triangle. The sociological concept of the global entrepreneurship spirit continues to evolve. More and more individuals have joined the bandwagon called entrepreneursh ip. More and more people have funneled their hard earned cash and other assets into the entrepreneurship market segment during the last 100 years. In addition, Harold Welsch (3) mentioned Harvard described entrepreneurship as the pursuit of opportunity beyond the resources the investor can presently manage. The definition adeptly incorporates the benefits of maximizing the individual and society to bring out the best of the entrepreneurial spirit. The entrepreneurial spirit includes finding opportunities that will increase one’s current investments. The entrepreneur must find the needed resources to fill the needs of current and prospective clients. Further, David Landes (401) insists â€Å"THE SPECIAL GENIUS OF THE twentieth-century U.S. economy has typically been characterized as the harnessing of technology by entrepreneurs working within the large vertically integrated American corporation, at first wholly a private sector phenomenon, and then in cooperation with an incr easingly interventionist federal government. By the 1970s no sector of the U.S. economy, whether public or private, for-profit, or not-for-profit, was unaffected by this regime.† Focusing on the nonmanufacturing sectors such as entertainment and transfer of information have the marks of the scientifically improved, and controlled, type of industrial growth the incorporated the gains of the second industrial revolution. A better scrutiny of the 20th Century experience in the United States, on the other hand, proposes a much more complex image than simple rules espoused by many multinational corporations. Likewise, the seemingly normalization of innovative changes, that include the implementation of perpetual motion machine in a network of large corporations, with the financial aid of many entities, had been part of the more complicated entrepreneurial story. In addition, the business activities of some small and medium scale entrepreneurial entities as well as individual entrep reneurs, working under the management of multinational corporations. In addition, Gerald Hills (5) opined â€Å"There is growing evidence that entrepreneurship should be treated as a major conceptual dimension within the marketing discipline. Marketing journals, programs, and associations are structured around: (1) different marketing functions such as product development and advertising; and (2) types of markets and firms such as consumer and industrial, services, health care

MANAGING HUMAN RESOURCE IN AN ORGANIZATION Essay

MANAGING HUMAN RESOURCE IN AN ORGANIZATION - Essay Example The former is a process of sharing information and understanding between two people or a small group: the latter makes use of systems to share information and understanding with large number of people. Both type of communication occur at all level within an organization, with people outside the organization, and between organizations. Organization learning focuses on the way people make sense of their experiences at work. The aim of organizing is to enable people to relate other and to work together for a common purpose. The organized group of people in a collective sense is known as organization. (Yvonne 129) "Organization is the process of identifying and grouping work to be performed, defining and delegating responsibility relationships for the purpose of enabling people to work more effectively together in accomplishing objectives." (Yvonne 149) Organizational learning is about the effective processing, interpretation of, and response to, information both inside and outside the organization (Ahuja, 2005, p.880). Organization learning helps in bringing administrative efficiency and inculcate within element of success through several ways, which are outlined as follows: 1. Specialization. 1. Specialization. In the process of organizing, care is taken to see the activities are divided and subdivided into compact and convenient jobs. They are also to be grouped on the basis of similarity. Organizing thus promotes specialization, speedy performance of tasks and efficiency. 2. Well-defined jobs. The jobs of manager and non-managers are clearly defined and differentiated. This helps the process of looking for and selecting the employees and fitting the right person to the right job. 3. Clarifies authority and power. A clear-cut definition of authority enjoyed by each manager and his jurisdiction of activity minimizes conflict and confusion about the respective power and privileges of managers. 4. Avoid duplication of work. In the process of organizing specific jobs are assigned too individuals and work group. Thus organizing helps in avoiding duplication of work and overlapping in responsibilities among various Employees and work units. 5. Basis of coordination. The organization structure serves as a mechanism for coordination and unification of efforts of people. Higher-level managers exercising their authority over interconnected activities of lower level managers bring about harmony at work. 6. Source of support and security. Organizational structure is a source of support, security and satisfaction to managers and employees inn performing their assigned tasks. It recognizes the relative status levels of members enjoy a definite status and position in the organization. 7. Adaptation. Organization structure facilitates adjustment to changes in workload caused by changing conditions in the external environment related to technology, markets, products and resources. MANAGING HUMAN RESOURCE IN AN ORGANIZATION Theories of learning be integrated into the design and delivery of training courses The term Human Resource Management, as opposed to 'personnel', signifies the broader role the management of people now plays in

Discussion Questions for Strategic Management Assignment

Discussion Questions for Strategic Management - Assignment Example Terms used to refer to this process or part of includes appraise, analyze, assess critique, examine grade, inspect judge rate rank review study test etc† (Russ-Eft & Preskill, 2009). Evaluation provides a framework for improving works as well as measures to attain the organizational goals as follows: Evaluation provides valuable information to the organization on how to use long term strategic planning and improvements in overall functioning. It helps the areas which need to be improved, strengthened and modified. When the organization adapts to a new environment, there arises a need to change their technologies for which organizational evaluation comes to the rescue. Feedback from evaluations can be a valuable experienced input for future planning. Evaluation helps to keep key information in the right track. Organizational evaluation can be detrimental in some situations if it is not carried out carefully. Evaluation may lead to change or uncomfortable situations inside the or ganization. The outcome might be negative if there is no skilled evaluating team. Inefficiency may lead to increase in cost and time which in turn may affect the overall functioning of the organizations. ... 81). The SWOT analysis (Strength Weakness Opportunity and Threats) is a common tool which facilitates the strategic review of a particular organization. The factors strength and weak ness are considered as internal factors while the latter two are external factors. Strengths can be treated as competitive advantages or positive traits. SWOT analysis is a careful evaluation of an organization’s internal strengths and weaknesses as well as environmental opportunities and threats† (Griffin, 2008,  p. 203). The strengths and weaknesses of an organization can be assessed by asking themselves the following questions like What are the strengths of the company? In what areas is the company weak? What does the company do well? What does the company not do well? What resources can the company call upon? How does this compare to their needs? An example of a SWOT analysis of a small firm can be seen as its strengths being extremely qualified staff, an outstanding record of strength and strong financial conditions with little debt. Weakness can be seen to be poor location, public awareness, and inadequate physical facilities. Opportunity is strong economy, large population in that area and closure of few other organizations. Threats are unpopular publicity, new requirements of local governments, opening of new companies in that street and so on. That is the first idea of matching the internal and external parameters in general was transformed in more precise method of SWOT analysis in the 1960’s (Pahl & Richter, 2007, p. 2). Value, rarity, imitability and organizational analysis of resources and capabilities are the four important aspects and have a number of ramifications for the competitive

Professional Music Reviews Essay Example | Topics and Well Written Essays - 500 words

Professional Music Reviews - Essay Example Music is categorized on the basis of its musical compositions which tell the audience if it is a country music or pop, jazz or rock, classic or reggae. The second common element between all the music reviews is the â€Å"basic introduction† of the music album that is under review. Basic introduction gives the audiences an idea about the singer or the band, their popularity ratio and the number of hit tracks produced by them. Music reviews as published in Kansas City and Metacritic discuss the music albums track by track and according to the musical composition. Every single track in the album is reviewed by the critics in depth. From lyrics to musical composition of all the songs are discussed step by step. Comparison of under reviewed music with other contemporary singers or bands is another essential element of these music reviews. Strong content, information on music and poetic terms play an important role in writing a professional music review. It is important to understand the value of a professional music review which not only gives the audiences complete information on a specific piece of music but, also creates interest in their minds. Thriller is a masterpiece album composed and launched by the King of Pop, Michael Jackson. Thriller is another pop album produced by the King of Pop which will always be remembered for years. Michael Jackson proved his excellent command over pop music and beautiful compositions that helped him turned into a music legend. In short we can say that, Thriller is one of the best albums which gave a sudden boost to MJ’s musical career. As soon as Thriller was released, this magnificent album broke all the records of popularity and stayed on musical charts for about 80 weeks (Erlewine). Thriller has proved itself as one of the â€Å"most in-demand musical album† all round the world. Thriller holds different

Nursing Administration Philosophy Statement Essay

Nursing Administration Philosophy Statement - Essay Example I uphold the philosophy of acting in line with the highest standards of ethics, efficiency, accountability, effectiveness, and openness in pursuit of the highest standards of nursing care and leadership. The paper documents my philosophy of nursing administration, which outlines proactive leadership as an essential tool to carry out change in nursing management. Philosophy of Nursing Administration Introduction In order to elaborate on philosophy of nursing, I consider that one must settle on what philosophy means to them; philosophy represents an attitude toward life and reality that envelops people’ beliefs. This definition awards one the freedom to utilize own beliefs. Caring can be considered to form the backbone of nursing, whereby without caring, nurses cannot connect with patients, and consequently, trust cannot form between nurses and patients. Philosophy outlines vision what a nursing manager views the nursing services and what he or she believed it should be. Backgro und During my childhood, my fascination with the discipline of nursing was all about white uniforms and caps; however, this notion on nursing practice has changed over the years out of the realization that a nurse is not merely an individual in a uniform, but rather a person charged with making a difference in patients’ life through caring and compassion. As a leader in women and children case management, I recognize that nurses should be recognized for their expertise and compassion in availing care to patients and communities (Carter et al., 2010). I concur that there is no other profession that avails the opportunity to implement the philosophy of caring for others into action while simultaneously availing personal and professional gratification that can be attained when one applies knowledge to enhance patient care. I practiced in an obstetric unit for three years as a labor and delivery nurse charged with the duty of caring for women during pregnancies and childbirth, wh ereby I had to assess both the mother and baby and come up with an individualized plan of care. In my practice as an obstetric nurse, I won an award recognizing my efforts developing collaborative networks with physicians. Presently, I am a case manager at the local health department charged with the duty of highlighting the clients’ needs and instituting plans to meet clients’ needs effectively and efficiently. Nurses have been at the front position of case management as it connects to moving patients via the hospital efficiently. Conflicts may arise between nurse case managers and other providers within the community. This necessitates that professional become educated on issues regarding case management programs, dealing with interdisciplinary teams, legal issues, and respecting patient’s wishes and rights (Weberg, 2010). The goal relates to ensuring that all localities have access to the care and services available to all citizens of the community. As a case manager, I encounter challenges in creating and securing sustainable funding for the programs and creating sufficient infrastructure support. Discussion (Body) Evidently, nursing leaders play a critical role in shaping the nursing profession to be highly responsive to the changing healthcare system. The state of the contemporary economic environment can be regarded as chaotic given that the external environment has

International Marketing Essay Example | Topics and Well Written Essays - 1500 words - 5

International Marketing - Essay Example Fast food restaurants are reflecting greater flexibility in adapting to the local tastes and cultures and also in generating price ranges for the products through evaluation of the economic potential of the people. Global fast food companies like McDonald’s, Taco Bell, KFC, Pizza Hut and Dunkin Donuts to name a few are observed to take resort of the localization strategy to help gain an effective penetration in the local markets. Fast food restaurants pertaining to America are observed to produce food products of hybrid varieties relating to the different countries in which they have opened up their branches. Customization and localization are generated in the food products by the fast food restaurants like that of McDonald’s that produces McKroket a beef and bun product for the Netherlands market while selling shrimp with cocktail sauce in Germany. For Greece and Israel, McDonald’s has its own set of Greek Burger and McKebab respectively. KFC operating in the Ch inese market aims to produce food products for the breakfast menu catering to regional preferences and tastes. Similarly, Dunkin Donuts operating in the South Korean market is observed to market breakfast foods like bagels and doughnuts which contribute in attracting potential customers (Sten, 2010). Federal Republic of Brazil is identified as the largest nation compared to other Latin American countries measured in terms of population and also the size of its geographical territory. Brazil tends to attract potential tourists from different nations owing to its natural and social diversity. Cities like Sao Paulo and Rio de Janeiro reflect a larger population mix owing to the growth of urban and industrial development. Brazil also reflects to be the sole country in the whole of America that has a Portuguese speaking population. The continuous inflow of tourists in the Brazilian region owing to the existence of social, cultural, ethnic and biodiversity is observed as a

HW Assignment Example | Topics and Well Written Essays - 250 words - 18

HW - Assignment Example It relates to the growth of MNC by evaluating the stages that an international product has to go through thus revealing product decline and appreciations as a result of competition c. Low home inflation will mean high consumption and less saving. This will in turn increase imports and reduce export thus increasing deficit in a country’s current account. Foreign imports will signify a strong competition thus low inflation. The demand for South Korean won will increase with the increase in demand for imports. The supply for South Korean won will reduce due to increase in its exports. The result will be a shift in equilibrium value of the South Korean won upwards, thus increasing its value. The high interest rates in US will increase demand for US currency as a result of hot money flows. This will see appreciation in US dollar demand for Argentina pesos will decrease, while its supply will increase. The equilibrium value for the pesos will thus depreciate Rise in income levels of US will increase demand and consumption thus increasing imports. The demand for British pounds will increase, while supply for British pound for sale will decrease, the equilibrium value of the British pound will increase thus signifying an appreciation in the value of British pound b. In speculating, the speculators who anticipate for appreciation of the currency will purchase the future contracts of the currency as opposed to those who anticipate the currency’s decline who will sell currency future contracts of that currency When the US based firm wants to lock its maximum price to be paid for euros in future, then the US firm can consider purchasing a call option for euros. Similarly, when the US firm wants the price of its receivables to be lock at minimum prices for the euros, then the US firm can consider put option on euros. A speculator should purchase a call option of Australian dollar when the Australian dollar is devalued and low compared

Bilateral Trade Agreements Essay Example | Topics and Well Written Essays - 750 words

Bilateral Trade Agreements - Essay Example Bilateral trade agreements can also create political and economic ties between the parties, which in turn provide more stability" (Rodrguez). However, it provides loopholes wherein powerful nations can exploit the agreements to the disadvantage of the developing countries. One of the opposition to the free trade, such as the bilateral trade agreements is the "infant industry argument" (Mankiw). It is based on the belief that the industries of the developing nations might not be well equipped to compete against the giants of the more powerful nations. This then will lead to the death of the local industry. Bilateral trade agreements simply kill the local industries who have not exhibited economies of scale. In economics terms, the failure to achieve economies of scale on the part of the local industries, because they are relatively new will result to a less efficient production compared to those who are old in the industry and this will be manifested in the relatively high prices of the former (Robert S. Pindyck). This argument is validated by the study of Rodriguez. According to him trade agreements between nations with large economic level discrepancy can actually hurt the weakest party (Rodrguez). Moreover, he gave the following effects on the developing nations of trade agreements. Reciprocity and national treatment (the obligation whereby foreign goods, services and economic operators must receive the same treatment as local ones) oblige developing countries to implement broad liberalisation in market access in goods, services and government procurement, which may result in surges of imports; moreover, tariff elimination, besides depriving developing countries of revenues, removes powerful instruments of industrial and agricultural policy to protect their infant industries. Market access gains for developing nations may be limited if agricultural subsidies in rich nations are not reduced; restrictive rules of origin, technical barriers to trade (TBTs) such as quality standards and supply-side constraints also limit the possible gains from improved access to developed countries' markets. Reduction of policy space for developing countries; many of the issues included in the current North-South FTAs 'reduce or fully remove policy options and instruments available to a developing country to pursue its development objectives' (UNCTAD, 2007) Source: Rodrguez The United States is one of the countries who have been very active in pursuing bilateral trade talks against smaller nations. Some of these agreements are with Costa Rica, Chile and Singapore. "In the past two years, the US has initiated comprehensive free trade negotiations with 19 countries, a market representing an estimated US $2.5 trillion worth of opportunities to American business. Simultaneously, however, these agreements open the American market, exposing, in particular, US industries dependent on sweat labour that cannot compete with low labour costs in poorer countries around the world. The difference is that the US has the resources to diffuse the pain of the transition, amounting to support of US$1.8 billion in 2003, while developing

Difference Between Single & Married People Essay Example for Free

Difference Between Single Married People Essay Today, there are a lot of significant numbers of people who are married and some are single. This has changed their lives and gives differences between their lives. In this essay, I am going to compare and contrast the differences between single people’s lives and married people’s lives in their lifestyle, companionship, and responsibility. Some things in life are going to be good, regardless of whether you are single or married, and some things will be the opposite. There are advantages and disadvantages to both. The two areas that differ in married and single life are compromise and sharing of possessions. Lifestyle is the first difference between single and married people’s lives. Single people have much more privacy in their life. They are not bothered by anybody in their home. Nobody will demand that they sleep late, not watch movies too much and so on. And, single people can live a free life too. They can spend their time with their friends anywhere and anytime they want. In contrast, married people are bothered by their partner. They have to take care of their children and their partner. They cannot live a free life. If they want to go out with their friends, they must get permission from their partner first before they go. Married people are busier compared to single people, because married people have to take care of their children and their partner, unlike single people who do not have children and partner. Companionship is the next difference between single and married people’s lives. A husband depends on his wife, and a wife depends on her husband. Support is easily achieved from their partners, parents and their children, unlike single people who do not depend on anybody in this world. They cannot trust anyone to share their secrets and other important parts of their life except their parents. Support can be achieved only from their parents and their friends. Read more:Â  Married vs Single Responsibility is the last difference between single and married people’s lives. Married people have to manage their money and expenses gently and economically every day. They are also responsible for raising their children and guiding their families. If they cannot guide their family in the right way, their family can be broken and maybe ruined their lives. Married people are also responsible for managing their time. They have to spend their time with their children, husband or wife every day. In contrast, people who remain single do not have a schedule, they do not have any children or partners to guide and they are less responsible with their money and daily expenses. In conclusion, lifestyle, companionship, and responsibility are the three main differences between single people and married people’s lives. So is single life comfort and married life pleasure? Some people prefer to be single, others prefer marriage. Although there are reasonable advantages to both lifestyles, both lifestyles can be equally rewarding.

Ranbaxy Laboratories Limited

Ranbaxy Laboratories Limited Ranbaxy Laboratories Limited, Indias largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranked 8th amongst the global generic pharmaceutical companies, Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in 49 countries, world-class manufacturing facilities in 11 countries and serves customers in over 125 countries. In June 2008, Ranbaxy entered into an alliance with one of the largest Japanese innovator companies, Daiichi Sankyo Company Ltd., to create an innovator and generic pharmaceutical powerhouse. The combined entity now ranks among the top 15 pharmaceutical companies, globally. The transformational deal will place Ranbaxy in a higher growth trajectory and it will emerge stronger in terms of its global reach and in its capabilities in drug development and manufacturing. Financials Ranbaxy was incorporated in 1961 and went public in 1973. For the year 2008, the Company recorded Global Sales of US $ 1,682 Mn, reflecting a growth of 4%. The Company has a balanced mix of revenues from emerging and developed markets that contribute 54% and 39% respectively. In 2008, North America, the Companys largest market contributed sales of US $ 449 Mn, followed by Europe garnering US $ 330 Mn. Business in Asia is going strong with India clocking sales of around US $ 300 Mn with market leadership in several business segments, backed by strong brand-building skills. Products Using the finest RD and Manufacturing facilities, Ranbaxy Laboratories Limited manufacture and markets generic pharmaceuticals, value added generic pharmaceuticals, branded generics, active Pharmaceuticals (API) and intermediates. The Company remains focused on ascending the value chain in the marketing of pharmaceutical substances and is determined to bring in increased revenues from dosage forms sales. Ranbaxys diverse product basket of over 5,000 SKUs available in over 125 countries worldwide, encompasses a wide therapeutic mix covering a majority of the chronic and acute segments. Healthcare trends project that the chronic treatment segments will outpace the acute treatment segments, primarily driven by a growing aging population and dominance of lifestyle diseases. Our robust performance in Cardiovasculars, Central Nervous System, Respiratory, Dermatology, Orthopedics, Nutritionals and Urology segments, clearly indicates that the Company has strengthened its presence in the fast-growing chronic and lifestyle disease segments. Introduction to the industry The Indian pharmaceutical industry currently tops the chart amongst Indias science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian pharmaceutical industry is estimated to be worth $ 4.5 billion, growing at about 8 to 9 percent annually. It ranks very high amongst all the third world countries, in terms of technology, quality and the vast range of medicines that are manufactured. It ranges from simple headache pills to sophisticated antibiotics and complex cardiac compounds; almost every type of medicine is now made in the Indian pharmaceutical industry. The Indian pharmaceutical sector is highly fragmented with more than 20,000 registered units. It has expanded drastically in the last two decades. The Pharmaceutical and Chemical industry in India is an extremely fragmented market with severe price competition and government price control. The Pharmaceutical industry in India meets around 70% of the countrys demand for bulk drugs, drug intermediates, pharmaceutical formulations, chemicals, tablets, capsules, orals and injectibles. There are approximately 250 large units and about 8000 Small Scale Units, which form the core of the pharmaceutical industry in India (including 5 Central Public Sector Units). Company analysis:-Key Strengths Company growing faster than the market. One of the largest distribution networks that comprises 2500+ skilled field force. Dedicated task forces for specialized chronic therapies A strong player in the NDDS segment. Key brands include Cifran OD (Ciprofloxacin), Zanocin OD (Ofloxacin) Sporidex AF (Cephalexin) Strong brand building capabilities, reflected in the fact that around 20 brands feature in the Top-300 brands of the Industry list. Leading brands are Sporidex (Cephalexin), Cifran (Ciprofloxacin), Mox (Amoxycillin), Zanocin (Ofloxacin) Volini (Diclofenac) A well-built customer interface, with one of the highest customer coverage across India, and an excellent franchise with both Generalists Specialists. This is proven by Ranbaxy Indias Corporate Image being perceived as Best-in-Class by customers (source: AC Nielsen ORG MARG Report, June 2004) Great emphasis is placed on Knowledge Management and Medico-marketing initiatives such as Advisory Board Meetings, Post Marketing Surveillance Studies and Continuous Medical Education programs. These have resulted in an excellent customer relationship with the medical fraternity. More than 2000 interface programs (Symposia, CMEs) are conducted and about 20 Clinical Papers published annually With a futuristic approach, the India operations attempt to capitalize on the fast- emerging, high-growth segments with innovative products and services: A slew of products have been launched in the Dermatology segment: Suncross (Sunscreen lotion), Sotret (Isotretnoin), Eflora (Eflornithine). Anti-diabetic franchise has been further consolidated with launch of Insucare (Insulin) with an innovative delivery mechanism Controlled Insulin Logistics This ensures that the cold chain, vital for product efficacy, is maintained. Dividend Payout Analysis:- Indicates the proportion of earnings that are used to pay dividends to shareholders. Ranbaxy laboratories dividend payout ratio is comparative reduced from the previous days, in other words they pay a dividend to its shareholders. This is the case for most high growth firms; their profits are better spent by reinvesting in the firms activities rather than as a cash payout to shareholders. In fact a majority of corporations have elected to pay out less of their earnings as dividends, perhaps because corporate rates of return on reinvested capital are higher these days, but it could also be that dividends are doubly taxed in some jurisdictions. The DPR measures what a companys pays out to Investors in the form of dividends, in this year dividends are not paid to the share holders. As per the data the DPR is comes to 60.06 from 94. Return on Equity Analysis: Sometimes ROE is referred to as Stockholders return on investment, it tells the rate that shareholders are earning on their shares. Ranbaxy laboratories are earning a very respectable growth rate on shareholders equity. Companies that generate high returns relative to their shareholders equity are companies that pay their shareholders off handsomely, creating substantial assets for each money invested. These businesses are more than likely self-funding companies that require no additional debt or equity investments.Return on net worth or equity (ROE) is a second useful profitability ratio. If we are getting from investing our own money in the business. If this return is less than the return we could obtain from an equal or less risky investment, then there is a good economic argument that we should leave farming and invest elsewhere. In the case of Ranbaxy laboratories, the ROE is not as good or at their esteemed level because of the earning of the company. The revenue or profit is g enerated in the current financial year is in the diminishing level EPS Analysis: The earnings per share ratio are mainly useful for companies with publicly traded shares. Most companies will quote the earnings per share in their financial statements saving you from having to calculate it yourself. By itself, EPS doesnt really tell you a whole lot. But if you compare it to the EPS from a previous quarter or year it indicates the rate of growth at companies earnings are growing (on a per share basis). Ranbaxy laboratories EPS have decreased almost 16.56 to -24.85 since last year; it is not an excellent growth rate for the company. Some analysts like to use â€Å"projected† EPS to analyze a stocks current value in respect to these estimates. Share Market Analysis: Ranbaxy Labs good for long term investment. There are some issues which are a big concern for the company, however, as the stock markets will stabilize, the Ranbaxy stock will also bounce back. Ranbaxy Labs has shown decent growth in the past five years. The company has presence in all major markets across the world. The stock used to be a safe bet for last many years. Things havent changed in terms of the business of the company; however, much has changed in the stock markets. Investors are worried about the future of the company. And they have a reason to worry; the stock hasnt offered the returns everyone expected. The results may be announced by the end of this month and long investors can think of entering the stock at lower levels. Stock Watch expects the stock to touch 350 400 levels within a year. The target has been estimated after evaluation of various factors including the business model; US market status and company valuations. The recent fall in the stock price is mainly due to bad news about the company in recent times. Things should start improving after three months as the stock bottoms out. Cash rich Japanese parent will support Ranbaxy and the company will offer decent returns. Investors can start accumulating the stock in range Rs 200 220. The rate RLL Sell/Medium Risk (3M) with a target price of Rs357.40. I expect the stocks valuations to move in line with the sentiment toward the sector, key to which are price expectations, progress on deregulation, and government decisions on the taxation part of the pharma industry. Analysis about the overall management of the company:- 2Q09 turns into profit, guidance maintained: Ranbaxys 2Q09 net profit of Rs6.93bn includes pre-tax gain of Rs8.1bn on hedges and Rs1.9bn on loans. Excluding these adjusted net profit is c. Rs370mn (company estimate of Rs633m) cf. our estimated loss of Rs230mn. Sales were higher at Rs17.9bn (our estimate Rs16.5bn) due to better performance in India and US. EBITDA margin reported at c.7% includes operational forex gain of Rs716mn, termination amount paid to Mr. Singh (Rs480m) and income from settlement with Teva Rs550m. Company has maintained its guidance of no profits for CY09. Sales trend unchanged: Sales decline 2% YoY in Re terms, 16% in $. US, EU, CIS and Brazil are down in $ terms. India grew at 21% in Re terms on back of 28 new product launches and tender sales. Newly acquired brands from Ochoa in pain and dermatology segment (full year sales of c.Rs300m) have not contributed yet. Growth across markets in constant currency is similar to 1Q09 YoY trend due to inventory de-stocking. US beat our expectation due to sumatriptan contribution. Mgt guided to a run-rate of $50m for US for 2H09. Costs are still high: 2Q09 cost of sales as % to sales at 62.4% is much higher than estimated and 58.6% seen in 1Q09. This could be due to ongoing overheads at Poanta without revenue contribution. SGA expenses ex-termination amount are in line with estimate. One major issue in mind of investors in the exit of promoters. Promoters have sold their stake to Pharmaceutical major Daiichi from Japan. Technical experts believe the issues in US markets and pending litigations are behind the promoters exit. The future of Ranbaxy will now depend on the plans Japanese company has for Ranbaxy. The parent company hasnt given any solid statement about the future plans for Ranbaxy. Once the announcements are made, investor sentiment will turn positive. Industry analysis: Porter 5 force model Todays business environment is extremely competitive and in economics parlance where perfect competition exists, the profits of the firms operating in that industry will become zero. However, this is not possible because, firstly no company is a price taker (i.e. no company will operate where profits are zero). Secondly, they strive to create a competitive advantage to thrive in the competitive scenario. Michael Porter, considered to be one of the foremost gurus of management, developed the famous five-force model, which influences an industry. Industry competition Pharma industry is one of the most competitive industries in the country with as many as 10,000 different players fighting for the same pie. The rivalry in the industry can be gauged from the fact that the top player in the country has only 6% market share, and the top five players together have about 18% market share. Many smaller players that are focused on a particular region have a better hang of the distribution channel, making it easier to succeed, albeit in a limited way. An important fact is that pharmacy is a stable market and its growth rate generally tracks the economic growth of the country with some multiple (1.2 times average in India). The product differentiation is one key factor, which gives competitive advantage to the firms in any industry. However, in pharmacy industry product differentiation is not possible since India has followed process patents till date, with laws favoring imitators. Going forward, we foresee increasing competition in the industry but the form of competition will be different. Economies of scale will play an important part too. Last but not the least, in a vast country of Indias size, government too will have bigger role to play. Bargaining power of buyers The unique feature of pharmacy industry is that the end user of the product is different from the influencer (read doctor). The consumer has no choice but to buy what doctor says. However, when we look at the buyers power, we look at the influence they have on the prices of the product. Bargaining power of suppliers The pharmacy industry depends upon several organic chemicals. The chemical industry is again very competitive and fragmented. The suppliers have very low bargaining power and the companies in the pharma industry can switch from their suppliers without incurring a very high cost. Companies like Orchid Chemicals and Sashun Chemicals were basically chemical companies, who turned themselves into pharmaceutical companies. Barriers to entry Pharma industry is one of the most easily accessible industries for an entrepreneur in India. The capital requirement for the industry is very low; creating a regional distribution network is easy, since the point of sales is restricted in this industry in India. The barriers to entry will increase going forward. The change in the patent regime will see new proprietary products coming up, making imitation difficult. The players with huge capacity will be able to influence substantial power on the fringe players by their aggressive pricing which will create hindrance for the smaller players. Threat of substitutes One of the key reasons for high competitiveness in the industry is that as an ongoing concern, pharma industry seems to have an infinite future. In the Indian context, companies like Cipla and Glaxo are likely to be key players. Though consolidation within the current big names is not ruled out. Smaller fringe players, who have no differentiating strengths, are likely to either be acquired or cease to exist. Economic analysis:- Monetary policy affected pharma industry:-The excise duty reduction on pharmaceuticals is unlikely to have any effect on the prices of medicines as the government has, in a parallel move, decided to cut the abatement rate for calculation of MRP based excise duty on pharmaceuticals. The Finance Ministry, in a move to rationalize abatement rates, has brought down the 42.5 per cent abatement enjoyed by the drugs industry to 35 per cent. Almost all domestic majors such as Ranbaxy, Dr Reddys and Cipla and multinationals like GSK and Johnson and Johnson have either own units in hill states, or rely on contract manufacturers in the hill states for production for the domestic market. Budget: THE BUDGET presented by Finance Minister has brought cheers for pharmaceutical companies. In the current financial year excise duty of 4 per cent has been retained while custom duty has been lowered on some vital life saving drugs and heart contrivances. The present budget has made an important provision to reduce custom duty from 10 per cent to 5 per cent on medicines and bulk drugs and 7.5 per cent to 5 per cent on life saving devices particularly related to cardiac diseases. With reduction in custom duty on certain selected life saving drugs, the prices of 9 particular drugs that are used for the treatment of fatal ailments namely cancer, HIV,hepatiits b are expected to be slashed. In addition to this, the prices of two vital heart devices are also expected to come down. MD of Ranbaxy laboratories also sounded positive with the provisions for Pharma Company in the new budget, he said, Though there were no big moves for pharma, increased government spending on healthcare will have a positive impact. Extension for scope of provisions relating to weighed deduction of 150 per cent on expenditure incurred on in house RD to all manufacturing business is a positive move. Role of Pharmaceutical Industry in India GDP-Facts The Pharmaceutical Industry in India is one of the largest in the world It ranks 4th in the world, pertaining to the volume of sales The estimated worth of the Indian Pharmaceutical Industry is US$ 6 billion The growth rate of the industry is 13% per year The Pharma Industry in India produces around 20% to 24% of the global generic drugs The Indian Pharma sector leads the science-based industries in the country Around 40% of the total pharmaceutical produce is exported The Indian Pharma Industry includes small scaled, medium scaled, large scaled players, which totals nearly 300 different companies There are several other small units operating in the domestic sector As per the present growth rate, the Indian Pharma Industry is expected to be a US$ 20 billion industry by the year 2015 With the large concentration of multinational pharmaceutical companies in India, it becomes easier to attract foreign direct investments The Pharma industry in India is one of the major foreign direct investments encouraging sectors Foreign direct investment:-The Indian pharmaceutical industry has been a successful player in global markets over the last couple of decades. Along with sectors like software and autoauxiliaries, it has spearheaded Indias progress in knowledge intensive and technologically sophisticated markets (Ramachandran et. al, 2006). It contributes to 8% of world production by volume and 1.5% by value (Aggarwal, 2004). It is a highly fragmented industry with more than 20,000 registered units (Indian Pharmaceutical Industry: An Overview, n.d.). It is becoming a major force in outsourced clinical research and has almost 74 U.S. FDA approved manufacturing facilities, the most for any country outside the US (Pharmaceuticals in India. BIBLIOGRAPHY: www.ranbaxy.com www.moneyrediff.com www.moneycontrol.com www.myiris.com Investment and portfolio analysis; third edition, Prasana Chandra